Unito is a platform that takes a distinct strategy to managing SaaS apps. In the present day we’ll check out how the corporate’s pitch deck helped it elevate $20 million in Collection B funding final 12 months.
We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that.
Slides on this deck
Unito shared its 12-slide deck, which is flippantly redacted: It eliminated some logos for the businesses it really works with and omitted its goal corporations, income targets and its development chart. Nonetheless, even with these particulars omitted, we get an ideal image of the corporate’s narrative construction.
Right here’s an outline of the slides:
- Cowl slide
- Highlights/abstract slide
- Market context slide
- Downside slide
- Answer slide
- Product slide
- The way it works slide
- Product evolution slide
- Development/traction slide
- Competitors/positioning slide
- Crew slide
- Abstract slide
Three issues to like
The slide deck is lacking a variety of data that I’d have appreciated to see, however the data that’s there may be terribly clear and easy, with out going too deep into the weeds. The slides’ design is straightforward, clear and simple to learn. In case you solely take away one factor from this teardown, let it’s: Simplify your slides!
Extraordinary crew slide
At early-stage corporations, “founder/market match” is the secret. By the point you develop to a Collection B, nonetheless, you’re in your path towards development, and the main target of the senior crew shifts towards constructing, rising and retaining your crew. Unito’s crew slide tells that story superbly:
[Slide 11] A terrific crew slide. Picture Credit: Unito
A mix of crew constructing, startup expertise and area experience lays the inspiration for an ideal story across the senior crew. The Glassdoor scores and the corporate’s “higher office toolkit” exhibits that it practices what it preaches, and that — mixed with the corporate’s development trajectory — goes a good distance.
A logical evolution
[Slide 3] Positioning the corporate in context. Picture Credit: Unito
People are narrative-driven. With the ability to inform the story of how a startup suits into the broader context may be very good. I’ve a specific weak point for market evolutions and seeing how verticals change over time. That is Unito’s third slide, and the corporate is utilizing it to nice impact, displaying how it may be the plain subsequent evolution of how SaaS corporations speak to one another.
It’s necessary to consider how your organization suits right into a historic context on your market or business. This may be an effective way to anchor a story to earlier profitable companies and place your self inside the sector. In some instances, it could actually take the place of the “why now” a part of your story.
Vertical enlargement
Unito began by constructing a set of sync instruments for a selected area of interest: preserving the instruments that product managers use in sync with instruments that builders use. That’s an effective way to have a selected, well-defined set of instruments it’s a must to work with. From there, the corporate determined to start out increasing:
[Slide 8] Vertical enlargement is highly effective. Picture Credit: Unito
Any such enlargement impacts a variety of various things, not least the full addressable market. We often see any such enlargement geographically: When you have an organization that has constructed a set of options for Germany, you would possibly increase to the remainder of Europe or globally. Market expansions like this may be equally highly effective. It implies that the addressable market grows exponentially; including advertising and marketing, contact administration and social media to the sync matrix, for instance, can open up large new market alternatives and potential for development.
It makes the identical level, however extra particularly, on its competitors slide:
[Slide 10] The competitors slide reiterates the chance. Picture Credit: Unito
That is the kind of factor you study in enterprise faculty, so it’s nice to see it out within the wild. Strategically, the trail Unito constructed makes a variety of sense, and I’m not shocked that this narrative resonated with buyers.
In the remainder of this teardown, we’ll check out three issues Unito might have improved or accomplished in another way, together with its full pitch deck!
