Gone are the days while you wanted a developer to construct an app for a comparatively straightforward job. No-code and low-code growth allow you to dramatically improve the velocity of constructing and bringing easy (and, generally, not-so-simple) apps to market. I swear, half my life is being run by Zapier in the intervening time: E book a gathering with me, and all types of issues occur mechanically within the background to make sure that our assembly is on the best calendars, is transcribed, and the video of the decision is saved away and tagged together with your firm’s identify.
The benefit of making apps that low-code and no-code provide has trade-offs, although: So as to work, they want entry to some fairly delicate information. If somebody desires entry to my information, they might attempt to hack my electronic mail, or they might hack one of many many automations tied to my electronic mail accounts. When an increasing number of apps are basically operating on the identical underlying structure and code, they change into a really tempting goal for hackers and others with nefarious intentions.
Enter Nokod Safety, which presents to observe no-code and low-code apps for safety vulnerabilities and mitigate breaches.
The corporate lately raised $8 million from Acrew Capital, Meron Capital and Flint Capital, and the workforce was gracious sufficient to share the (frivolously edited) deck they used so we may take a sneaky peek underneath the hood.
We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that.
Slides on this deck
The corporate has left the 21-slide deck intact apart from a couple of elements.
- Cowl slide
- Workforce slide
- Instance no-code apps
- “Who makes use of no-code apps”
- Macro pattern: The Low-Code / No Code pattern
- Threats and assaults slide
- Drawback slide
- Threats and Assaults slide
- Assault vectors slide
- Mission slide
- Answer slide
- Structure slide
- TAM slide 1
- TAM slide 2
- TAM slide 3
- Go-to-market slide
- Competitors slide
- Validation slide
- (Redacted) Validation takeaways slide
- Timeline slide
- Contact slide
Three issues to like
Nokod’s deck has loads of cool issues happening, in addition to some stuff that had me fairly confused. As at all times, I’ll get to my misgivings and OldManYellsAtCloud.gif suggestions in only a second. For now, let’s have a look at the slides that obtained me excited.
Give me a T! Give me an E!
Okay, I’m not gonna spell out T-E-A-M within the subhead, however that is an instance of an organization that is aware of its strengths. In an early-stage firm, a founding workforce that has an unfair benefit is a straight-up superpower. Nokod has all bases coated on that entrance:
[Slide 2] Extraordinary founding workforce. Picture Credit: Nokod
The 2 co-founders have each began and exited firms within the cybersecurity area earlier than. That’s a hell of a solution to catch an investor’s consideration. Related expertise and profitable exits screams “unfair benefit.” Even after simply studying this one slide, I used to be fairly unsurpised that this firm efficiently raised cash.
Other than the apparent, this slide exhibits that the founding workforce understands what’s vital in a pitch deck: Should you’ve obtained unbelievable traction, lead with that. Should you don’t, spotlight your skilled workforce.
Effectively-articulated drawback
[Slide 9] A sublime define of the issue at hand. Picture Credit: Nokod.
A great fundraising story could have a very good clarification of what the issue is and why it is likely to be price fixing. Not all the things on this record is effectively defined. To wit: Do you, with out googling, know what PII is, or, certainly, why assortment and storage of PII is likely to be a foul factor?
The corporate may have taken the hassle to clarify the influence of a few of these points and why low- and no-code apps are notably susceptible in these conditions, however I get the message in broad strokes: The price of embracing no-code and low-code is that folks won’t at all times know precisely what’s happening, and if one thing does occur, it may be exhausting to determine precisely the place the ne’er-do-wells gained entry to a system.
A greater go-to-market slide than most
[Slide 16] Let’s promote this factor. Picture Credit: Nokod
This go-to-market slide has a transparent profile of the client: how they are often reached, what the enterprise mannequin is, and the place they’re geographically.
Constructing a coherent go-to-market technique could be surprisingly exhausting. It’s what I find yourself arguing about with my pitch teaching shoppers most frequently. Having some imprecise, hand-wavy “construct it and they’ll come” concept works if you find yourself specializing in the product, however in case you are elevating cash to accumulate clients, you don’t get to shrug and say, “We’ll determine it out once we get there.” You aren’t getting there. You might be elevating cash to execute, so that you are there.
This go-to-market slide has a transparent profile of the client: how they are often reached, what the enterprise mannequin is, the place they’re geographically, and even who the decision-maker is inside the enterprise. I’m undecided what number of medium-sized firms have a CISO or director of software safety. I think loads of the time, these selections fall to a CTO somewhat than a devoted, clearly outlined safety function.
Nonetheless, as an investor, I can have a look at this and see the define of a plan. My subsequent query can be: “Okay, speak me by way of your course of. How do you truly land a sale?” The story must be constant and description a very good gross sales funnel — one thing like, “The leads come from X, we attain the choice maker by way of A, B, and C, after which we shut the deal 25% of the time. However we suspect we will improve that proportion if we do Y and Z.” A solution like that can cross muster for me, and doubly so if the corporate already has paying clients and may level to the gross sales course of it used.
In the remainder of this teardown, we’ll check out three issues Nokod may have improved or finished in a different way, together with its full pitch deck!
