On-line-only grocery store Picnic is increasing its product vary with the assistance of Edeka, a German chain of supermarkets. It’s including drugstore objects and desires to turn out to be a drugstore in Germany. The entire drugstore section can be up and working by the tip of this yr.
The Dutch on-line grocery store needs to generate a turnover of 400 million euros in Germany this yr. The supply service is at the moment lively with 1,400 supply autos within the nation. With an enlargement within the southwest, the retailer is hoping to double its gross sales. It’s planning so as to add 1,300 extra autos within the southwest areas.
‘Full-fledged drugstore supplier’
Moreover, the corporate is increasing its product vary in Germany. “We’re increasing Picnic right into a full-fledged drugstore supplier”, stated founder Joris Beckers. The corporate is including a whole bunch of articles on this class each week. It needs to have a full drugstore section by the tip of this yr.
‘Drugstore objects are very useful for our audience.’
“Drugstore objects are very useful for our goal group, households.” Based on Frederic Knaudt, CEO of Picnic Germany, the main target of the brand new vary can be on hair care, physique care, oral hygiene, deodorants, in addition to child and little one merchandise. Additionally it is including detergents and cleansing merchandise.
Competing with dm and Rossmann
The corporate needs to turn out to be a competitor of German drugstores dm and Rossmann. Nevertheless, dm is producing a turnover of round 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros on-line.
For now, it appears Picnic will solely turn out to be a drugstore in Germany.
It’s unclear whether or not the web grocery store can be including its drugstore section to its different markets as effectively. Nevertheless, its collaboration with Edeka will even be used to additional increase cross-border into the French and British on-line market.
