One of many rumors about this yr’s iPhone lineup was that the top-end mannequin is perhaps referred to as the iPhone 15 Extremely, as a substitute of the iPhone 15 Professional Max. However simply forward of the reveal, we famous Bloomberg’s Mark Gurman is assured the Professional Max identify is sticking round.
In a brand new report detailing what to anticipate at subsequent week’s “Wonderlust” occasion, Bloomberg says Apple is planning to stay with the “Professional Max” branding this yr …
I feel that’s excellent news, even though I’ve by no means been a fan of the Professional Max branding. It all the time appeared to me that the identify was each clumsily lengthy, and using two superlatives simply sounded faintly ridiculous.
Previous to the launch of the Apple Watch Extremely, I’d most likely have been on board with a naming lineup of iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and iPhone 15 Extremely.
However the launch of the Apple Watch Extremely modified that for me. For the reason that new Watch was certainly considerably extra succesful than the usual mannequin – even when moderately few of us really need the considerably specialised capabilities – then if Apple have been going to launch an iPhone Extremely, it might should be, nicely, extremely.
You may argue that the iPhone 15 Professional Max is, because it’s getting no less than one function that can be distinctive to the flagship mannequin: the periscope lens, with a rumored 6x(ish) optical zoom.
That may undoubtedly make it a preferred alternative – certainly, one market intelligence estimate predicts that the iPhone 15 Professional Max will account for a full 40% of all iPhone 15 gross sales. However c’mon, a periscope lens for longer optical zoom is simply Apple enjoying catch-up at this level; an Extremely function, it’s not.
So I’m glad Apple isn’t abusing the Extremely identify by utilizing it for a probable in style however nonetheless technically unexciting function.
Who is aware of, maybe sooner or later Apple will launch an precise iPhone no matter Extremely, which is really worthy of the identify? You probably have ideas on what would possibly justify the identify, do share them within the feedback.
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