Put up on Instagram & Schedule for Later


Learn to put up on Instagram, step-by-step:

  1. Signal Into the Instagram App or Web site
  2. Faucet the “+” Icon
  3. Choose Pictures
  4. Edit Pictures
  5. Add a Caption
  6. Tag Individuals and Areas
  7. Add Alt Textual content
  8. Assessment Settings
  9. Publish or Schedule Your Put up

That is the way you add photographs (and other forms of photographs) to your Instagram feed and profile grid. It’s one of the in style methods to interact followers and develop your attain.

an image showing Instagram feed and profile grid

Alternatively, study learn how to put up on Instagram with Semrush. This is usually a big time-saver for social media managers.

1. Signal Into the Instagram App or Web site

In case you don’t have the Instagram app, obtain it out of your machine’s app retailer:

How do you put up on Instagram with out an app? 

Open instagram.com in an internet browser. Instagram recommends utilizing the most recent model of Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.

Or use a third-party device like Semrush’s Social Poster.

The next steps clarify learn how to put up to Instagram by way of the cell app (as of July 2023). However comparable directions apply when posting by way of different official apps or the Instagram web site.

Tip: In case you use Instagram for advertising functions, change to a Enterprise account by way of “Settings” > “Account” > “Change to a Skilled account.” It supplies entry to further options, like scheduling.

2. Faucet the “+” Icon

Faucet the “+” icon to start out creating your Instagram put up. (The “Put up” choice is chosen by default.) 

an image showing “+” icon on Instagram

Posting on Instagram lets you share one picture. Or create a photograph carousel containing a number of photographs.

an image showing examples of Instagram´s profile grid, single-photo post and carousel post

Aspect be aware: Take a look at these assets to find out about different varieties of Instagram content material:

  • Story: Put up photographs and movies that disappear inside 24 hours
  • Reel: Share a video as much as 90 seconds lengthy
  • Dwell: Livestream by Instagram

3. Choose Pictures

Subsequent, choose the picture(s) you wish to put up on Instagram. 

You’ve got three choices:

Keep in mind: 

You may put up sq., horizontal, and vertical photographs on Instagram. However they might be resized or cropped to suit the supported resolutions and ratios:

  • Instagram put up dimension decision: From 320 to 1,080 pixels extensive
  • Instagram put up dimension ratio: Between 1.91:1 and 4:5
Instagram post size guidelines

Choice 1: Add One Picture

Faucet the photograph you wish to put up to Instagram. Or use the drop-down to browse different albums.

Option 1: uploading one image on Instagram

Instagram crops horizontal and vertical photographs to squares by default. Faucet the develop icon to view your photograph in full.

use the expand icon to view your photo in full when posting on Instagram

To regulate the crop, pinch and transfer your picture throughout the body.

Faucet “Subsequent” or “” while you’re executed.

an image showing how to adjust the crop of Instagram image

Use the Instagram add function to create a photograph carousel that customers can swipe by.

Faucet the “Choose A number of” textual content or icon. Then choose as much as 10 footage within the order you need them to look. 

Change between albums utilizing the drop-down menu.

Option 2: creating a photo carousel on Instagram

Faucet “Subsequent” or “” while you’re executed.

Choice 3: Take a New Picture

Faucet the digital camera icon to take a brand new photograph. And switch it into an Insta put up.

The rotate icon switches between entrance and rear cameras. The lightning image adjustments flash settings.

Option 3: taking a new photo for Instagram post

You can even double faucet anyplace in your display screen to change cameras.

Seize the shot while you’re prepared. You may all the time return when you’re not proud of it.

Now that you understand how so as to add photographs to Instagram, let’s learn to edit them:

4. Edit Pictures

You may edit your Instagram photograph(s) by way of the magic wand icon, “Filter” tab, and “Edit” tab. To make your photographs extra eye-catching and interesting.

In case you’re posting a photograph carousel, you possibly can apply a filter to all pics first. Faucet any picture to entry its particular person settings. Then faucet “Finished” or “” while you’re completed enhancing.

Magic Wand Icon (Lux) 

The magic wand icon on the high of the web page opens “Lux” settings. This impacts the distinction and saturation of your Instagram photograph.

Use the slider to experiment. Then click on “Cancel” or “Finished” while you’re completed.

using magic wand icon at the top of the page opens “Lux” settings

Filter Tab

Within the “Filter” tab, you possibly can apply a filter to your picture. Instagram filters mix a lot of results (corresponding to brightness and colour) to present photographs a selected look.

Faucet any choice to see what the filtered picture appears like. 

Then faucet the identical filter once more to regulate its depth. Choose “Cancel” or “Finished” when you’re completed.

using “Filter Settings” and selecting a filter on Instagram

To undo your adjustments, return to “Regular” at any time. (Many customers tag these photographs #nofilter.)

using “Normal” filter on Instagram images reverts your image to its original form

Edit Tab

Within the “Edit” tab, you possibly can apply numerous results to your Instagram photograph:

Impact

Description

Regulate

Change the photograph’s horizontal or vertical perspective

Brightness

Make your photograph brighter or darker

Distinction

Change the variation between mild and darkish colours 

Construction

Amplify the small print in your image (much like Sharpen)

Heat

Shift colours towards heat orange tones or cool blue tones

Saturation

Regulate the depth of your photograph’s colours

Colour

Give shadows or highlights a colourful tint

Fade

Give your picture a washed-out look

Highlights

Make the lightest areas of your picture lighter or darker

Shadows

Make the darkest areas of your picture lighter or darker

Vignette

Darken the outer edges of your image 

Tilt Shift

Apply a radial or linear tilt shift to alter your picture’s focus

Sharpen

Amplify the small print in your image (much like Construction)

Faucet any impact to start out making adjustments. While you’re completed, faucet “Cancel” or “Finished.”

using “Edit” tab to edit Instagram images

When you’re pleased along with your photographs, click on “Subsequent” or “” within the upper-right. This may take you to the “New put up” web page.

“New post” page on Instagram

5. Add a Caption

Write a caption in your Instagram put up within the corresponding subject. This lets you add context to your photograph.

The character restrict is 2,200 characters. However quick and snappy descriptions are often greatest for partaking customers.

Plus, Instagram truncates captions, relying on context:

an example of Instagram post with "truncated caption in-feed" and "full caption on profile"

Some creators add additional context by way of feedback:

an example of Instagram post with short caption and more info added in comments by poster

Embrace related key phrases and hashtags in your caption—not the feedback. This helps customers uncover your put up by search. 

an example of using hashtags in Instagram caption

Tip: See which hashtags drive essentially the most engagement by analyzing your Instagram posts in Semrush’s Social Tracker device. You can even see which hashtags your rivals use.

tracking hashtags in Semrush’s Social Tracker tool

You can even embody emojis and tag customers. But it surely’s not potential so as to add clickable hyperlinks to captions or feedback. Many creators get round this by directing customers to the hyperlink of their bio.

an example of Instagram post with "Full recipe linked in bio" caption and poster’s profile containing the link

Tip: While you create Instagram posts in Semrush’s Social Poster device, you possibly can simply replace the hyperlink in your bio. There’s no have to edit your bio every time.

6. Tag Individuals and Areas

In case your photograph options one other Instagram consumer (both an individual or a model), faucet “Tag folks.” 

Then faucet the related a part of the picture, seek for their deal with, and choose the proper end result from the record.

an example showing how to “Tag people” on Instagram post

After publishing, the tagged consumer will obtain a notification. They may be extra more likely to interact (i.e., like, remark, or share) because of this.

In the event that they approve your tag, your put up will seem of their “Tagged” part. 

All of those components can enhance your put up’s attain.

an example of Instagram post appearing in “Tagged” section

If the placement in your picture may curiosity customers, faucet “Add location.” Then select or seek for a spot to tag. This is usually a metropolis, attraction, space, and many others.

Instagram customers can seek for photographs by place. So location tags are nice for connecting with native residents and vacationers.

an example of searching for photos by place on Instagram

7. Add Alt Textual content

Add customized alt textual content to your picture(s) by way of “Superior settings” > “Write alt textual content.” 

Alt textual content acts as a picture substitute for customers with visible impairments or studying variations who use screen-reading software program. It makes Instagram posts extra accessible.

an example of using “Advanced settings” to add alt text to Instagram posts

Instagram makes use of AI to generate alt textual content mechanically. However customized alt textual content may be extra correct and efficient.

Plus, together with key phrases in your alt textual content may assist your posts present up in search outcomes and options.

8. Assessment Settings

The “New put up” web page affords different choices relying in your machine, put up kind, and account settings.

For instance, you would possibly be capable to cross-post your Instagram photograph to your Fb web page. Add music. Or flip off commenting by clicking “Superior settings.”

an image showing “Advanced settings” when posting on Instagram

Assessment these settings earlier than posting on Instagram.

Tip: While you create Instagram posts with Semrush’s Social Poster device, you possibly can cross-post to Fb, Pinterest, LinkedIn, Twitter, and Google Enterprise Profile.

9. Publish or Schedule Your Put up

To publish your Instagram put up instantly, faucet “Share” or “” within the upper-right.

“Share” button lets users publish an Instagram post immediately

To schedule your Instagram put up for later, faucet “Superior settings” > “Schedule this put up.” Choose a date and time as much as 75 days prematurely, then faucet “Set time.”

images showing how to schedule an Instagram post for later

Return to the “New put up” web page then faucet “Schedule” to verify your put up.

“New post” page with “Schedule” button highlighted in the top right corner

Notice: You should use the cell app and have a Skilled account to schedule Instagram posts like this. Alternatively, use a social media scheduling device like Semrush’s Social Poster: 

Put up on Instagram with Semrush

Semrush’s Social Poster device could make it faster and simpler so as to add a put up on Instagram. And schedule posts for later.

✓ Create and preview your put up on one web page

✓ Edit your photographs with filters, results, overlays, stickers, and extra

✓ Publish your put up alongside a remark and new bio hyperlink

✓ Cross-post to Fb, Pinterest, LinkedIn, Twitter, and Google Enterprise Profile

✓ See how Insta posts match into your wider social media calendar

Particularly when you’re posting on Instagram for a number of shoppers.

✓ Get consumer approval earlier than posting

✓ Handle a number of accounts in a single place

✓ Use Social Analytics to share experiences by way of the Consumer Portal

After signing up, observe the prompts to attach your Instagram for Enterprise account.

(Don’t have a Enterprise account? Go to “Settings” > “Account” > “Change to Skilled account” in Instagram to get began.)

Then, go to the “Social Poster” and click on “New put up.”

“New post” button highlighted in Semrush’s Social Poster

Verify the Instagram icon on the high. And another linked profiles you’d wish to cross-post to.

check the Instagram icon in Social Poster

Now you’re able to draft your Instagram put up.

Enter a caption on the high. Click on the smiley face icon so as to add emojis.

entering a caption for Instagram post in Social Poster tool

Then drag and drop your photograph(s) into the field. Or click on to open your file explorer.

an image showing how to add Instagram photo to Social Poster

To edit a picture, hover on the thumbnail and click on the pen icon.

an image showing where to find a pen icon to edit your Instagram post

There are numerous methods to reinforce your photographs:

Instrument

Description

Library

Exchange your picture by importing one other picture, opening your webcam to take a photograph, or selecting an image from our library

Rework

Crop, rotate, and realign your picture

Filters

Apply a filter from our library and alter its depth

Regulate

Change brightness, distinction, saturation, and rather more

Focus

Apply a blurred impact to sure components of your photograph

Frames

Add a border to your picture

Overlays

Apply a picture overlay and alter its opacity

Textual content

Add extremely custom-made textual content to your picture

Stickers

Apply emoticons and shapes to your image

Brush

Draw in your image utilizing the adjustable device

Be sure to click on “Save” while you’re executed.

an image highlighting the “Save” button in Social Poster tool

If you wish to replace the hyperlink in your bio when the put up goes out, click on “Hyperlink in bio” and enter the URL. 

(The primary time you do that, you want to arrange the method. Click on “Be taught extra” and duplicate the magic hyperlink. Then go to Instagram > “Edit Profile” > “Add Hyperlink” > “Add exterior hyperlink” and reserve it there.)

“Link in bio” section in Social Poster explaining how to update the link in your bio when the post goes out

If you wish to publish a remark alongside your put up, click on “First remark” and enter your textual content. 

“First comment” section in Social Poster

Subsequent, resolve when your Instagram put up needs to be printed: 

  • Put up now: Publish your put up as quickly as you affirm
  • Schedule: Schedule your put up for a set time sooner or later—use the toggle and duplicate the key hyperlink in case your “Put up wants approval” first
  • Publish commonly: Republish your put up at an everyday interval 
  • Save as draft: Save your draft in Semrush and work on it later

Verify the “Calendar” on the suitable to see the place the put up matches into your social schedule.

“Calendar” section in the Social Poster

When you’re pleased along with your settings (and the “Put up preview” on the suitable), click on the blue button to verify.

Or click on the grey button to verify and begin your subsequent put up. That is helpful if you wish to schedule Instagram posts in bulk.

last step in publishing and scheduling Instagram posts in Social Poster is choosing "Schedule" or "Schedule & create another" option

And that’s learn how to put up on Instagram by way of Semrush! You may observe an identical course of to publish and schedule video reels.

Take a look at the remainder of our Social Media Toolkit for extra methods to raise your social technique. Or decide up some additional ideas and methods from our social media administration information.



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