It’s a tragic day at Search Engine Land. We acquired the dreaded “This property has stopped processing knowledge” message once we logged into our Google Common Analytics property this morning.
What it appears like. Right here’s a screenshot of what we’re seeing as we speak:
Why we care. No extra procrastination. Onward to GA4. Should you’ve been ready till you completely needed to change to GA4, it’s possible you’ll wish to learn The right way to use Google Analytics 4: A whole information.
Jan. 1, 2017 – Sept. 7, 2023. That’s how lengthy this UA property had been amassing analytics knowledge.
We knew this was coming, simply not when. Google despatched out an enormous batch of notifications that many UA properties had stopped processing knowledge final month.
68 days. We had been anticipating our properties to cease amassing knowledge on July 1, but it surely ended up taking 68 days previous this date. At the very least I lastly have my reply as to how lengthy “quickly” is in Google’s world. Greater than two months.
In case your UA property hasn’t already stopped processing knowledge, the tip could also be coming quickly. The UA property for our sibling web site MarTech additionally stopped processing knowledge as of this morning.
New on Search Engine Land
Concerning the creator
Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising and marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing concerning the newest developments and traits in search and digital advertising since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
