5 quick years in the past, Cisco launched into a partnership with the US Golf Affiliation (USGA), marking our first official foray into the game of golf. We acknowledged an trade ripe for transformation, the place expertise might play a key function in bringing the sport to a brand new era of gamers and followers whereas additionally embracing innovation that might complement the wealthy historical past of the game. Greater than ever, we felt it was a sport that was prepared, like us at Cisco, to be extra inclusive, accessible, and welcoming to all.
As I look again at what we’ve completed collectively over the previous 5 years, I’m immensely happy with the progress that we’ve made via our partnership. We debuted the first-ever ‘Related Course’ on the 2019 U.S. Open at Pebble Seaside Golf Hyperlinks, which marked the primary time a USGA Championship boasted course-wide Wi-Fi and led to a four-fold enhance in knowledge consumption and almost three-fold enhance in connections. We labored hand-in-hand with the USGA through the COVID-19 pandemic when the world turned the wrong way up and so they wanted a accomplice to assist them seamlessly and securely deploy digital connectivity options to have interaction followers and function their occasion. And we’ve powered new broadcast experiences, corresponding to using 4D expertise, giving followers watching at residence a brand new perspective on their favourite gamers’ swings.
This yr, we’re constructing upon that progress at two of USGA’s marquee Championship occasions, the place we’re excited to debut USGA ShotCast Powered by Cisco, giving followers the power to comply with the motion from each the U.S. Open and U.S. Girls’s Open with 3D gap imagery and real-time radar knowledge. USGA ShotCast may even archive each televised golf shot from each Championships and make them obtainable to view digitally in close to real-time – a primary within the ladies’s sport. This can be a game-changer for golf lovers like me, and yet another method that expertise can improve the expertise for viewers watching at residence.
In the present day, we not solely are proud to announce a continuation of our very fruitful partnership with the USGA, but in addition notice that we’ve dramatically expanded our portfolio within the sport to incorporate organizations, occasions, and a roster of proficient particular person gamers who’re all positively impacting the sport of golf. The renewal of our partnership with the USGA actually marks one other inflection level in Cisco’s rising help of the sport and our dedication to “Teeing Up Tomorrow” – fostering higher inclusion in golf and creating extra alternatives for extra folks to have interaction with the sport.
“Teeing Up Tomorrow”
We’re doubling down on our dedication to make use of our golf platforms to hold out our firm mission to energy a extra inclusive future for all, and at this yr’s U.S. Open and U.S. Girls’s Open, we are going to present alternatives for standout Networking Academy college students to help with the set up and servicing of the community by creating Dream Groups at every occasion, together with the first-ever all-female Dream Crew on the U.S. Girls’s Open.
However it goes even additional than that. We’re upping the ante throughout our portfolio – by creating alternatives for folks of all backgrounds to attain their goals on this sport via our partnership with the Advocates Skilled Golf Affiliation (APGA) Tour. This may come to life on the second annual Cisco Invitational, to be held in one of the crucial historic and prestigious areas within the sport, Pebble Seaside, California at two of their world-class programs – Spyglass Hill Golf Course and The Hyperlinks at Spanish Bay – and matches the biggest purse in Tour historical past at $150,000. Moreover, the occasion will make good on our promise to supply enhanced taking part in alternatives, with a sponsor exemption into the 2023 TaylorMade Pebble Seaside Invitational up for grabs.
Whether or not it’s amplifying our help of the USGA’s latest Championship, the U.S. Adaptive Open, and shining a highlight on these wonderful golfers who convey the game to new heights; or creating an Innovation Committee to convey collectively stakeholders throughout the trade to generate actionable concepts in direction of the longer term enchancment of the game – there may be at all times extra to be completed and I’m proud to say that you just’ll discover Cisco on the forefront.
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