New collaborations with the Korean artists Haydonna, Yeseul O and Lee Eun have resulted in trendy instances for the Galaxy Z Fold5 and Galaxy Z Flip5
Samsung Electronics at the moment introduced that it has unveiled two new cell equipment for the brand new Galaxy Z collection, that includes the colourful paintings of promising rising artists and accessible on Samsung.com. The gathering of equipment contains one case every for the Galaxy Z Fold5 and Galaxy Z Flip51 and shall be launched on August 11, 2023, by means of the Samsung e-Retailer in 11 nations2 worldwide, together with France, Germany, Italy, the U.Ok. and the U.S.
Samsung collaborated with up-and-coming Korean artists who’re making a worldwide impression — Haydonna, Yeseul O and Lee Eun — to supply Samsung.com clients with a particular approach to make a mode assertion by means of their new Galaxy Z collection gadgets. The chosen artists showcase their colourful inventive views and seize the optimistic voices of the youthful era.
Artists Convey Particular Buyer Experiences to Samsung.com
Haydonna, an artist well-known for her dynamic graphics and cheerful fashion, participated within the design of the Galaxy Z Fold5 case, incorporating her signature “Fluffy Pals” characters. Yeseul O, who creates authentic artwork utilizing 3D, augmented actuality (AR) and metaverse parts, and Lee Eun, identified for her pleasant work utilizing vibrant colours, every collaborated with Samsung on a Galaxy Z Flip5 case. Yeseul O expresses the worth of life’s small pleasures by means of her distinctive character referred to as “Metabun_ny,” whereas artist Lee Eun incorporates messages of encouragement for individuals into her designs.
As for the Galaxy Z Flip5, Yeseul O and Lee Eun’s artworks are recreated as animated designs utilizing near-field communication (NFC) expertise, offering clients with a brand new and immersive expertise. As soon as customers insert the “Flipsuit card” with NFC expertise into the case, the picture of the cardboard is displayed as an animation on the Flex Window of the Galaxy Z Flip5’s exterior display screen.
Samsung’s collaboration with these three artists within the design of the Galaxy Z collection equipment aligns with the rising idea of “Wholesomeness.” Wholesomeness goals to unfold optimistic affect by means of messages of positivity, kindness, empathy and inclusiveness — in distinction to negativity, criticism and confrontation.
“We try to supply a wealthy and differentiated expertise for patrons utilizing Samsung.com,” mentioned Evelyn Kim, Government Vice President of the D2C Heart at Samsung Electronics. “Along with collaborating with rising artists on the brand new foldable merchandise, we’ll proceed to increase collaborations with manufacturers and consultants in numerous fields to create synergy throughout our product lineup, together with TVs and residential home equipment.”
For extra detailed product data, please go to Samsung.com.
1 The Galaxy Z Flip5 case contains two “Flipsuit playing cards” with NFC expertise designed by Yeseul O and Lee Eun.
2 The 11 nations are Australia, Canada, France, Germany, Hong Kong, Italy, Korea, the U.A.E., the U.Ok., the U.S. and Vietnam.
