Animal shelters across the world are stuffed with deserted pets ready for his or her endlessly residence. This heartbreaking state of affairs does have a shiny aspect, nevertheless, as pet adoption has lately been on the rise. To elevate adoption consciousness, Samsung Electronics partnered with experts at animal shelters to totally perceive the state of affairs.
“In the present day, sadly, the variety of deserted animals is on the rise, and our devoted association is tirelessly striving to safe the proper residence for every considered one of our furry residents,” defined Gloria Malin, founder of S-PAS, an animal rescue affiliation in Croatia.
With canine look affecting the chance of whether or not or not a canine is adopted, Samsung developed the “See Past Coloration” marketing campaign to highlight the pets which are in want of endlessly houses — particularly since research present {that a} rising variety of pet mother and father around the globe are harnessing their smartphones to seize footage of their furry pals.
Placing a Face to Shelter Animals To Increase Adoption Consciousness
Combining the cute qualities of man’s finest buddy with Samsung’s main photo-capturing applied sciences, the “See Past Coloration” initiative is at present working in Croatia, Slovenia and Serbia in partnership with native animal shelters from April to July 2023.
With its highly effective 200MP digicam lens, the Galaxy S23 Extremely is supporting the initiative and its objective of spreading adoption consciousness by capturing high-resolution photographs of canine fashions, right down to even the smallest element in their expressions and appearances. The intricate portraits serve to actually carry these shelter animals to life, showcasing their particular person characteristics and proving that animals are rather more than their coloring.
At the Ljubljana shelter in Slovenia, employees are totally conscious of the charm of a canine’s look, stating that “stunning photographs of canine seize folks’s consideration and improve the probabilities of the canine discovering a possible adopter.” Due to this fact, staff work arduous to seize interesting photographs for the shelter’s web site and social media platforms the place they promote pets looking for endlessly houses.
Pictures can seize an animal’s finest angles, even when the colour of its fur can’t be modified. The Galaxy S23 Extremely’s highly effective 200MP digicam and Nightography characteristic make taking gorgeous photographs of furry pals a breeze, serving to to win over the hearts of viewers and any potential adopters.
“As we try for technological development, we additionally stay steadfast in our dedication to socially accountable enterprise practices,” mentioned Pavle Zobundžija, Head of the Cellular Expertise Division, Samsung Electronics Adriatic. “The ‘See Past Coloration’ marketing campaign embodies this ethos as we endeavor to have a good time and seize these magnificent creatures in vivid element utilizing Samsung’s cutting-edge digicam applied sciences. With this initiative, we’re aiming to lend a serving to hand to native animal associations and their efforts to safe secure, loving houses for as many deserted animals as potential.”
The Range of Coloration and Feelings
A key a part of the “See Past Coloration” marketing campaign is the idea that each animal deserves a house, no matter its breed, coloring or dimension. Accordingly, the Galaxy S23 Extremely is the proper digicam to seize the distinctive personalities of those furry pals — from the mischievous glint of their eyes to the curious tilt of their heads. Galaxy S23 Extremely’s top-notch digicam can compellingly convey how every animal has its personal spirit and sweetness. The canine fashions below the tagline are the true stars of the “See Past Coloration” marketing campaign. The total assortment of high-resolution images taken by the Galaxy S23 Extremely, in addition to extra info on these adoptable animals, could be discovered on the Samsung web sites of the collaborating international locations.1
Along with selling shelters inside every collaborating area, the web platforms additionally characteristic a variety of sources for present canine house owners, together with easy methods to excellent their pet images abilities. Guests can take pleasure in useful video tutorials on easy methods to movie their pets in 8K decision, easy methods to seize hilarious Tremendous Sluggish-Mo movies and even easy methods to create particular movies with stickers utilizing the Sensible Choose characteristic on their Galaxy smartphone.
Pet house owners attempt to create memorable photographs every day. In actual fact, Samsung Europe’s Pet Residing survey2 carried out in partnership with Opinium discovered that nearly half (47%) of pet house owners have at the least one social media account devoted to their pet, with Instagram being the preferred platform of selection (27%) adopted carefully by Fb (24%). Amongst them, 45% of respondents put up at the least as soon as per week, displaying the large recognition and dedication of homeowners who put up pet-related content material.
Celebrating Canine Companions in Epic Type
▲ Adopters with the shelter canine
Raising adoption consciousness, promoting accountable possession and serving to animal shelters discover endlessly houses for deserted pets are central to the “See Past Coloration” marketing campaign.
Up so far, 61 shelter canine have been adopted — a powerful begin within the effort to seek out houses for furry pals in want.
As a way to carry the initiative to life, Samsung created particular cellular pavilions referred to as Studio23, visiting cities in Croatia, Slovenia and Serbia to be able to interact with native communities. Adorned with charming photographs from the marketing campaign, the Samsung Studio23 cellular pavilions additionally operate as social hubs for guests and their canine companions, providing numerous actions together with canine images zones, devoted play areas and an area to expertise the Galaxy S23 collection’ highly effective digicam first-hand. Over 7,000 folks have visited these cellular pavilions up to now with further attendees anticipated within the coming weeks.
▲ Guests and furry pals alike benefit from the vary of actions and devoted photograph zones accessible on the Samsung Studio23 cellular pavilions.
Furthermore, social media influencers are selling the “See Past Coloration” initiative by sharing their private pet reminiscences and bringing consideration to shelter canine who’re up for adoption.
“Chia got here into my life unexpectedly,” recalled Noemi Žonta, a Slovenian influencer collaborating within the marketing campaign, and defined how she discovered her furry life companion. “I discovered her after I was visiting the island of Sardinia. Regardless of her previous traumas, she has grown into a beautiful pet. I can’t think about a greater companion. She goes with me all over the place — after I’m touring, working, enjoyable, and even doing my hobbies.”
For the reason that starting, Samsung’s “See Past Coloration” has been positively acquired by a large viewers together with media, influencers, surrounding communities and native animal shelters. “The marketing campaign helped us attain a bigger variety of followers who might not have heard of us earlier than,” mentioned Milena Brkljačić, from SPANS, an animal shelter in Serbia. “On account of the ‘See Past Coloration’ marketing campaign, extra folks have the chance, each throughout and after the marketing campaign, to grow to be new adopters or help our group and adoption efforts in a wide range of methods.”
All of the participating actions from the “See Past Coloration” marketing campaign in the end purpose to boost consciousness about deserted animals, assist pets discover their endlessly houses and empower native communities. By means of the gorgeous footage taken with the Galaxy S23 Extremely, Samsung encourages folks to see the wonder in canine of all breeds, colours and sizes with the hope adoptable canine are capable of attain potential house owners.
Keep tuned to Samsung Newsroom for extra details about Samsung’s social initiatives and packages around the globe.
1 Croatia, Slovenia and Serbia.
2 Pet Residing: How Pet Possession is Shaping Know-how Use within the Residence
