Watches are for extra than simply holding time — they’re an expression of our personalities. With a brand new assortment of cheerful characters for the Galaxy Watch6 collection, Samsung Electronics and Dutch artist Eva Cremers are making it straightforward for Galaxy customers to flaunt their fashion, proper from their wrists.
Eva Cremers is a 3D illustrator and animation director from the Netherlands. Her playful, graphic computer-generated imagery (CGI) fashion completely enhances the Galaxy Watch6 collection’ larger, brighter show and upgraded interactive interface.
Samsung Newsroom sat down with Eva to debate her design journey with Samsung and the way her Galaxy Watch6 characters can turn out to be trusty sidekicks across the clock.
Unpacking the Collaboration
Q1. Might you share your expertise working with Samsung on the Galaxy Watch6 mission? What was your inventive course of?
Definitely! This partnership with Samsung for the Galaxy Watch6 collection was an exquisite expertise. I used to be requested to design a variety of enjoyable and quirky characters that customers might select from. These characters have been designed with numerous actions in thoughts, comparable to listening to music or partaking in sports activities, and I used to be capable of experiment with creating persona traits for every character in my very own fashion.
It started as most tasks do — with plenty of sketches exploring totally different characters and brainstorming find out how to illustrate totally different actions to make them interactive with the person. From there, I carefully collaborated with the Samsung crew to fine-tune each element, from coloration palettes and textures to lighting results and character animations to optimize the expertise to the Galaxy Watch6.
Q2. Are you able to inform us about your and Samsung’s roles on this collaboration? How did this collaboration stand out out of your earlier experiences?
On this partnership, Samsung and I had distinct roles. My job was to design a bunch of distinctive characters for the Galaxy Watch6 collection whereas Samsung introduced experience within the watch’s technical capabilities to information me on what was potential. The crew gave me plenty of room to be inventive, and that it was a lot enjoyable to see my characters in a brand new setting!
This collaboration was totally different within the sense that I used to be creating characters that folks might take with them wherever they went. I actually had to consider find out how to design characters that felt common and appealed to a broad viewers.
Designing for the Galaxy Watch6 Collection
Q3. You’ve created 5 characters for the Galaxy Watch6’s watch faces: Ball, Frog, Flower, Coronary heart and Summary. What makes every of those characters distinctive?
The Ball character is ideal for sports activities lovers. It’s stuffed with power and bounce, making it a perfect companion on your runs. Then, there’s Frog — a cool character, however regulate your battery stage as he will get drained when it runs low! For nature lovers, the Flower character is at all times in sync with the climate exterior, providing you with a heads-up on what’s taking place open air. The Coronary heart character is a music aficionado, so simply placed on some tunes and watch it groove! Lastly, Summary is a particular character that stands out from the others — it’s daring, graphic and colourful. Summary even reacts to incoming messages, giving customers a dynamic and visible option to keep linked.
This fall. What impressed you to create these characters?
I’ve at all times been impressed by outdated cartoons and traditional characters. I like characters which might be energetic!
For these explicit characters, I discovered inspiration in imagining all of the methods individuals use their watches all through the day. The Galaxy Watch6 collection’ versatile capabilities actually sparked concepts about what the characters might do and the way they would seem. For instance, there may be an lively basketball serving to you train and a drained frog serving as a low-battery alert.
Q5. Inform us extra concerning the design course of. What posed the best problem? How did you are feeling after viewing the completed product?
The design course of introduced its personal challenges, contemplating I needed to work on a small scale and make sure that the character actions seamlessly match throughout the watch display screen. Regardless of these hurdles, I used to be thrilled after I accomplished the mission. I like seeing my characters out on the earth and understanding that folks will carry them all over the place!
It’s really easy to hang around with these characters on the brand new Galaxy Watch6 collection. The watch face includes a larger decision and bigger show, which means customers can see the characters come to life onscreen in a extra vibrant and vivid means.
Q6. How do your designs mirror Samsung’s imaginative and prescient of personalization?
These designs completely mirror Samsung’s dedication to personalization. They permit customers to select from a wide range of characters that cater to various pursuits — whether or not it’s music, sports activities or nature. These characters enable customers to discover a character that displays their persona, together with many different watch faces choices accessible for the Galaxy Watch6 collection. Via these watch faces, I consider much more customers will be capable to tailor their wearable experiences. Customers may also meet these characters of their Galaxy Z Flip5. Customers may even match their watch face designs with the Galaxy Z Flip5’s Flex Window to create a extra cohesive, customized look.
What’s Subsequent?
Q7. What does this collaboration with Samsung imply to you? What are your subsequent steps?
I’ve a comfortable spot for tasks that folks can put on or work together with. Seeing so many people sporting my design on their wrists is big! I at all times need my characters to assist individuals specific themselves, and this collaboration completed that. As customers incorporate the Galaxy Watch6 collection into their every day routines, it’s fulfilling to suppose that my designs would possibly add an additional layer of happiness to their existence whether or not they’re constructing more healthy habits or enhancing their sleep cycles.
Trying forward, my objective stays the identical — to create work that brings smiles and spreads pleasure in all types of the way. For my subsequent tasks, I want to proceed designing playful worlds the place individuals have enjoyable. I completely liked this collaboration, and I hope to be working extra with Samsung sooner or later!
Eva Cremers’ pleasant character designs for the Galaxy Watch6 collection seamlessly mix creativity with know-how, enriching the wearable expertise for hundreds of thousands of Galaxy customers. To study extra concerning the Galaxy Watch6 collection’ purposeful design upgrades and different enhancements, keep tuned to Samsung Newsroom.
