On the heels of Apple’s “Wonderlust” particular occasion, Apple CEO Tim Prepare dinner sat down with John Dickerson for an interview on CBS Sunday Morning. Within the interview, Prepare dinner mentioned Apple’s environmental objectives, whereas additionally pertaining to the corporate’s determination to proceed utilizing Twitter, investing in Texas, and extra.
On Twitter
Apple has confronted pushback for its determination to proceed utilizing Twitter (at the moment often called “X”), together with spending closely to promote on the platform. John Gruber, for instance, instructed the corporate reevaluate its determination earlier this month. Most not too long ago, the ADL has accused Elon Musk of harboring an “antisemitic marketing campaign on his platform.”
When requested by Dickerson whether or not Apple ought to stop promoting on Twitter, Prepare dinner had an evidence (of types) for Apple’s continued dedication to the platform.
“It’s one thing that we ask ourselves. Typically, my view is Twitter’s an necessary property,” Prepare dinner stated. “I just like the idea that it’s there for discourse and there as a city sq.. There’s additionally some issues about it I don’t like.”
Dickerson, nevertheless, made an necessary clarification:
“There’s discourse, after which there’s antisemitism,” stated Dickerson.
“Yeah, which is abhorrent. Simply level clean, there is no such thing as a place for it.”
“So, is that this one thing you’re continuously evaluating?”
“It’s one thing we continuously ask ourselves,” Prepare dinner stated.
On Texas
Dickerson additionally questioned Prepare dinner about Apple’s continued company enlargement in Texas and the way that balances with the anti-abortion, anti-trans, and anti-gay laws within the state. Value noting: this interview itself was filmed in Texas.
Dickerson stated, “Once we final talked, you stated, ‘I consider that everybody ought to be handled with dignity and respect, and that every one roads result in equality.’ How ought to folks take into consideration your dedication to equality and the politics of Texas, which might appear to be clashing with that?”
Prepare dinner replied, “There’ll all the time be instances, John, the place we’re both promoting or working in a spot the place we now have a distinction of opinion on one thing. However I’m telling you from our coronary heart, we consider in treating everybody with dignity and respect. And that’s how we present up as an organization. We consider in being part of the neighborhood, and attempting to advocate for change, slightly than pulling the moat up and going away.”
On the surroundings
One of many clear themes of Apple’s “Wonderlust” occasion on Tuesday was the corporate’s dedication to turning into fully carbon impartial by 2030.
“I don’t do advantage signaling, in any respect. I don’t consider in it. We wish to do exhausting work,” Prepare dinner stated in immediately’s interview. “I wish to see that it pencils out, as a result of I need different folks to repeat it. And I do know they’re not going to repeat a call that’s not a superb financial determination.”
Additionally within the interview, Apple VP Kristina Raspe touched on the concept a carbon-neutral iPhone is the corporate’s “holy grail” product. “Proper now we’re centered throughout the corporate, and my division particularly, on guaranteeing each machine that our clients personal and function, the electrical energy they use to cost it, is offset by renewable power,” she defined.
“That is all about placing one watt within the system for each watt that our clients use to energy our units,” Prepare dinner stated.
Different tidbits
Elsewhere within the interview, Prepare dinner stated that Imaginative and prescient Professional remains to be on monitor for a launch in early 2024. In truth, he apparently watched your complete third season of Ted Lasso utilizing Apple’s headset.
There’s additionally some discuss on Apple in China, distant work and the pandemic, and extra. Take a look at the complete interview on the CBS Information web site.
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