Galaxy has carved out a definite id by constantly introducing a collection of groundbreaking product designs and type components. The “Galaxy Visible Id System” video highlights the design id of the Galaxy model in an interesting means.
Samsung Newsroom sat down with Henry Hongmin Kim, Vice President and Head of Design Technique Group, Cell eXperience (MX) Enterprise at Samsung Electronics, and his staff of designers to know the inspiration behind the Galaxy Visible Id System. Maintain studying to learn the way the staff is redefining Galaxy’s iconic design.
Q. Please introduce the Galaxy Visible Id System.
The Galaxy Visible Id System unifies varied product designs and type components into one cohesive id. We deeply contemplated learn how to specific the message of Galaxy clearly and with emotion. After a lot thought, our staff determined to determine an built-in Galaxy model picture by expressing every mannequin in a easy, symbolic method.
Q. What’s the message behind the Galaxy Visible Id System?
The philosophy of Galaxy Design is “Important Design.” This concept is utilized to all areas that require visible communication, not simply the design of Galaxy merchandise — reminiscent of type issue, shade and materials.
By establishing the Galaxy Visible Id System, we supposed to showcase the distinctive, differentiated traits of Galaxy via varied type components and specific Galaxy’s sincerity and minimal but impactful design. By such efforts, we count on to additional strengthen the design id of Galaxy.
Q. What challenges did you encounter whereas creating the Galaxy Visible Id System?
Till now, the graphic design for Galaxy packaging was created primarily based on typography that represents every collection — whether or not its Galaxy S, Galaxy Z, and so on. For the most recent gadgets, we challenged ourselves to visually talk Galaxy’s aggressive edge.
To create probably the most complete visible id, we studied every product from totally different angles to discover what design finest represents every type issue.
Q. How was the Galaxy Visible Id System integrated into the brand new Galaxy product designs?
We integrated the Galaxy Visible Id System for the primary time within the Galaxy S23 package deal design. Following that, the system was utilized to the packaging for the Galaxy Z Flip5 and Z Fold5, permitting us to introduce the finished visible design to shoppers.
The Galaxy Visible Id System signifies symbolism, scalability and dynamism. Every product is designed to attach its consultant traits collectively whereas contemplating scalability to incorporate totally different colours and experiences. These components supply a dynamic high quality adaptable to any state of affairs throughout the unified system. We aimed to reinforce Galaxy’s picture by demonstrating the innovation of upcoming Galaxy merchandise in a playful and fulfilling means utilizing this model id.
Q. What message is the video attempting to convey?
Design communication is among the key roles of the Design Technique Group. By dynamic movement graphics, we made certain to incorporate each side of the Galaxy Visible Id on this movie — from the design course of to symbolism primarily based on every type issue and versatile scalability.
As an illustration, the road illustration originally of the video reveals how our merchandise take form. Then, we use a three-dimensional embossing impact as an example the feel of craft paper and talk the importance of Galaxy’s recyclable package deal design and our consideration for the atmosphere. Utilizing varied supplies, reminiscent of glass and steel, we tried to characterize the CMF (Shade, Materials, End) of every product line.
As well as, the video goes past the technical facets of the shape components and portrays values primarily based on the shopper expertise (CX). The scene the place the gadgets rework into home windows represents openness, the philosophy of the Galaxy ecosystem, whereas the Braille graphic symbolizes accessibility and inclusion. The outer area visible additional expresses Galaxy’s model id. What’s extra, parts from smartphones that buyers are acquainted with are illustrated — reminiscent of sticky notes, digital watch faces, musical devices and video games.
Q. What particulars would you want shoppers to note on this movie?
Concepts and symbols are cleverly included in each scene, much like hidden Easter eggs. Viewers can seek for these particulars and benefit from the meanings they create.
As an illustration, the silhouette of the Galaxy Extremely’s S Pen is tucked away within the window scene. Within the following digital watch face shot, the initials for Galaxy S, Flip, Extremely and Fold are positioned on high of the numbers, disguised as every respective gadget. There’s additionally a element that symbolizes the S Pen, including one other layer of enjoyable. Then, the rating is 2023 on stage 23 within the following graphic depicting a preferred sport. All of the blocks on the board characterize the 4 Galaxy fashions. By making the finished blocks disappear, we wished to construct anticipation amongst viewers for the brand new merchandise slated to launch subsequent yr.
“Design is considering made visible.” On this course of, it’s vital to strip away any pointless parts and talk the primary thought concisely. That is what makes Important Design really efficient. Our objective is to create easy but purposeful and significant designs for the longer term.
