Within the age of knowledge privateness laws and rising client considerations, manufacturers should discover methods to make use of first-party knowledge whereas defending client rights.
Be a part of consultants who will dive into the facility of first-party knowledge and the best way to use it in a privacy-first method. The panel will discover the significance of transparency, consent, and knowledge safety and supply sensible suggestions for implementing accountable knowledge practices.
Be taught extra by registering and attending “Privateness & Personalization: Profit from Consent-Primarily based Advertising and marketing,” offered by OneTrust.
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In regards to the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
