Have you ever ever heard the expression “content material is king?” Whereas this may occasionally maintain some fact, it fails to seize the distinction between creating brand-new content material and optimizing present content material. Understanding the distinction is HUGE!
First, Optimize Present Content material:
Optimizing present pages on a web site nearly all the time delivers extra worth in comparison with creating brand-new pages.
Many web optimization companies promote creating new content material as a result of it’s simple to promote and it suits in properly with a cookie-cutter web optimization strategy, however doesn’t all the time work.
As a substitute of making new content material every month, create a course of to establish and optimize pages which are inside hanging distance of rating excessive on the primary web page of Google.
Then, Create New Content material:
Don’t get us incorrect, new content material has a spot and time. Upon getting optimized your core pages, flip to your opponents and carry out a content material GAP evaluation. When you try this, you may focus your new content material efforts on subjects that can truly drive enterprise targets.
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