AI copywriting has turn into standard rapidly, however which instruments must you use to extend the effectivity of your copywriting efforts?
I’ve examined many alternative AI instruments. And in my view, there are some that may assist enhance the effectivity of your copywriting.
However earlier than we get to the listing, I need to verify that you just shouldn’t depend on these instruments 100%.
Though their output could typically appear spectacular, considerations have been raised about AI instruments as a result of AI:
- Can present inaccurate or generic content material, notably with regards to technical writing.
- Can plagiarize.
- Isn’t the very best at website positioning optimization regardless of claiming to be, so that you’ll nonetheless want to make use of website positioning writing instruments like Ahrefs’ Key phrases Explorer to know the search panorama and goal your content material correctly.
- May be topic to hallucination. Generally, the instruments will make issues up.
- Can have a political bias. Elon Musk claimed that present AI methods have a liberal bias.
- May offer you false and outdated data.
And assuming that hasn’t put you off… let’s scroll down and have a look at the instruments you need to use for AI copywriting.

Options
- Free to use
- Can improve to ChatGPT Plus for $20 per 30 days (sooner response time, extra options, much less downtime, entry to plugins)
- Cell app
Most conversations about AI begin with ChatGPT. It’s standard for a motive, i.e., good at offering solutions to questions.
Though it’s not a devoted AI copywriting instrument, ChatGPT launched many individuals outdoors of website positioning to AI copywriting and was extra accessible than Open AI’s GPT Playground or the GPT-4 API.
Use instances
With warning, you need to use ChatGPT for the next copywriting duties:
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Summarizing content material
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
- Arising with straplines, slogans, or firm names
Output examples
I requested ChatGPT to give you some concepts for website positioning company names. I used to be pretty proud of the output. It even advised me to verify that the domains had been obtainable afterward, which was a pleasant contact.

I then requested it to summarize the primary rules of website positioning, and it equally delivered first rate output.

Then I adopted up with one other query concerning the professionals and cons of website positioning—no main points so far.

Lastly, I gave it the considerably controversial immediate: “Are you able to give me an inventory of the very best website positioning consultants on this planet in a desk?”

The eagle-eyed amongst you’ll discover one thing’s not fairly proper right here.
Right here’s what I spotted:
- Eric Enge is not CEO of Stone Temple Consulting.
- Invoice Slawski is unfortunately not with us anymore. RIP.
- I’m not positive who Cyrus Vanover is. (I requested Patrick Stox to double-check with Cyrus Shepard of Zyppy to see if he knew Cyrus Vanover.)
The reply:

This can be a good instance of how straightforward it’s to be led astray by AI with regards to analysis.
For those who had republished this desk, you’d be publishing false data.
Options
- Free to attempt
- Is Google’s response to ChatGPT
Use instances
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Summarizing content material by URL
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
- Arising with straplines, slogans, or firm names
Google Bard acquired blended critiques on-line. However in my view, it’s fairly aggressive with ChatGPT.
Like ChatGPT, Google is clear about Bard being an experiment and that it will get issues improper. Google even mentions that the instrument will be inaccurate or inappropriate on the Bard homepage.

One of many issues I like about Bard is that its output is quick, particularly when in comparison with ChatGPT’s free model.
Output examples
Once I requested Bard the identical questions (as seen within the ChatGPT part), the response was totally different. And to be sincere, this was not what I anticipated it to say.

It answered the query, however the reply appeared to be taken from Google’s personal improvement weblog.
What it gave was right, but it surely lacked the website positioning jargon of the ChatGPT response.
And for the “desk” query, it generated an analogous, restricted, and considerably cautious reply.

With the ultimate query, let’s see who it thought the “finest website positioning consultants on this planet” had been.

Wanting on the output, we will analyze a couple of issues.
Right here’s what I seen:
- Danny Sullivan has been working at Google since 2017, so this knowledge relies on data earlier than 2017.
- Eric Enge left Stone Temple Consulting in 2018.
- Matt Cutts is not at Google.
- Stephan Spencer shouldn’t be at AuthorityLabs.
- The place are the feminine SEOs?
When requested a extra direct follow-up query, Bard hallucinated on gender.

These examples present that though it supplied some right solutions, it may nonetheless hallucinate. Therefore, you need to be cautious utilizing these instruments in your copywriting.
For those who use Bard for analysis, you must at all times manually fact-check the outcomes.
I additionally requested Bard to summarize one among our articles, and it supplied an honest response.

One of many advantages of Bard in comparison with the free model of ChatGPT is you may plug in URLs to get summaries.
This is a wonderful time-saver, permitting you to summarize articles to know the important thing factors rapidly.

Options
- Non-compulsory add-on costing $8 per member, per month
- Consumer-friendly and quick
Notion might not be the primary place that you just consider with regards to AI copywriting, but it surely’s received a formidable AI integration that’s quick and user-friendly.

For those who’ve used Notion earlier than, you’ll discover it straightforward to make use of. You possibly can see from the above picture the kind of instructions which can be potential.
Use instances
Notion says the important thing options are the power to “work sooner, write higher and suppose greater.”
I seen that to entry the AI menu, you solely have to press “/” on the keyboard, that means there are minimal mouse clicks required to generate content material.
For my part, Notion is likely one of the most accessible AI copywriting instruments to enhance effectivity.
You need to use Notion AI to do the next:
- Generate summaries
- Rewrite docs to make them clearer
- Brainstorm new concepts
- Create call-to-action copy
- Create advert copy
- Create social media copy
- Export into markdown or HTML
- Write meta descriptions, title tags, and drafts of fundamental web site copy
- Create draft outlines for articles
- Create worker handbooks or inner documentation simply
Output examples
Once I requested Notion AI to put in writing about website positioning fundamentals, it did an honest job and was quick to generate content material.

This may very well be helpful for managers who need to create worker handbooks that designate sure ideas like website positioning rapidly inside Notion.

Options
- Seven-day free trial (bank card required)
- Priced at $49–$125 (month-to-month billing)
- 50+ templates
- website positioning Mode that makes use of Surfer website positioning
One of many first paid AI copywriting instruments I used was Conversion.ai, which was renamed to Jarvis, then renamed once more to Jasper.
With the discharge of ChatGPT and Google Bard, some SEOs have began questioning Jasper’s place available in the market.
However Jasper’s nonetheless standard and has a $1.5 billion valuation on the time of writing.
Use instances
So why must you use Jasper over any of the opposite instruments we’ve talked about above?
Listed here are my ideas:
- Good integrations: It integrates with Copyscape, which helps copywriting groups guarantee they aren’t plagiarizing content material from any sources.
- It’s additionally received a Chrome browser extension, that means you need to use it anyplace you work.
- It makes use of GPT-4 and routinely updates to the newest GPT fashions, making it a sensible choice for non-technical copywriters.
- It gives common updates and a neighborhood.
- It has an excellent onboarding course of straightforward for anybody to observe—from novices to AI copywriters.
Output examples
Once I requested Jasper to put in writing about website positioning fundamentals, it produced this:

This was set to a medium output size, and it produced 58 phrases.
The output additionally left me on a cliffhanger, encouraging me to generate extra content material.
Utilizing one of many preset templates, I generated a title tag and meta description for Jasper’s website on AI copywriting. The outcome was good.


Options
- 2,000 phrases per 30 days for free
- Priced at $49 per 30 days (for 5 consumer seats)
- A number of templates
Copy.ai permits you to create content material quick and effectively. It has a whole lot of helpful templates and, in my view, might be some of the cost-effective options for AI copywriters and small groups.
Use instances
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
- Arising with straplines, slogans, or firm names
Output examples
I requested Copy.ai to put in writing about website positioning fundamentals.

It formatted the content material in a numbered listing, making it straightforward to scan. The listing additionally appeared to be a fairly good abstract of the important thing subjects.

Options
- Free (10 rewrites a day)
- Priced at $24.99 per 30 days (month-to-month plan)
- Microsoft Phrase plugin, Chrome extension
Wordtune is a instrument I needed to analysis earlier than writing this text, because it’s not as acquainted to me as among the others on this listing. But it surely has some good options.
Because the identify suggests, this product is extra centered on enhancing your textual content than simply producing it.
It has an apparently named beta function referred to as “Spices,” which lets you boost your copy.

General, Wordtune is most definitely fitted to copywriters seeking to improve and enhance their current content material moderately than these seeking to create one thing from scratch.
Use instances
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and different fundamental web site copy
- Arising with straplines, slogans, or firm names
Output examples
I requested Wordtune to “write about website positioning fundamentals,” and it produced the next:

The content material lacked subheadings and was fairly intense. The purple font additionally, in my view, made it tougher to learn than among the different instruments right here.
However I like the power to tweak the content material utilizing the shorten, broaden, and tone selectors to vary the tone of voice inside the article.

Options
- Free five-day trial
- Priced at $9.99 per 30 days for limitless entry to AI instruments
- Good workflow, rent writers from inside the platform, generate textual content and pictures utilizing AI
For those who do most of your writing in Google Docs, then you definitely’ll really feel at dwelling with Maker.ai.
The important thing factor about this product, in my view, is the workflow has been rigorously designed with the consumer in thoughts.
To begin with, it generates a number of titles in your article based mostly in your key phrases; then it comes up with a top level view which you can tweak.
As seen above, it’s additionally not shy about revealing (on the homepage) that it’s utilizing GPT-4.

Use instances
- Producing long-form draft content material
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
- Arising with straplines, slogans, or firm names
- Producing photos and textual content
Output examples
I gave it a immediate (“write about website positioning fundamentals”), and I ended up with a 1,500-word article in a couple of minutes.

I like which you can make edits at each stage within the writing course of utilizing this instrument.

Options
- Free seven-day trial
- Costs vary from $39 per 30 days (100K phrases) to $149 per 30 days (limitless phrases)
- Curating content material analysis, Chrome extension, one-click publish for WordPress
Scalenut has a robust emphasis on the analysis stage of copywriting.
For instance, upon getting chosen what you need to write about, it’ll present you all the highest questions throughout totally different channels (Quora, Reddit, and Google’s Folks Additionally Ask SERP function) which can be introduced in a feed.
You possibly can then insert a few of these questions into your define and construct your content material temporary.

One other good function is it curates among the high statistics in your article subject routinely.
The standard of those outcomes will fluctuate relying on the subject and can at all times require a guide fact-check. However if you’re caught for concepts, this may be helpful for creating extra detailed content material briefs with references with out leaving the platform.
Use instances
- Helpful for understanding subjects and offering extra detailed content material briefs with references for writers
- Drafting video titles
- Rephrasing content material to get totally different views, tones of voice, or inspiration
- Increasing and bettering poor-performing content material
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
- Arising with straplines, slogans, or firm names
Output examples
I discovered that creating outlines took fairly a couple of clicks with Scalenut, however the output was detailed.

Following this, I received a sequence of writing factors for every heading. These will be helpful for ensuring that many of the vital factors in an article you’re writing are lined.

The “writing factors” function wasn’t one thing supplied in different AI copywriting instruments and may very well be helpful for creating extra detailed content material briefs.

Options
- Free 14-day trial
- Priced from $18 per 30 days, per consumer
- Standout options: magic hyperlinks integration with Google Docs and Microsoft Phrase, user-friendly editor, plagiarism detection, URLs for context in prompts
Author is one other AI copywriting instrument with a well-known Google Docs–like interface and a robust emphasis on common advertising instruments.

One fascinating function is which you can add YouTube movies to generate an AI-generated recap.
This will then be used as analysis, or you may mix it with different YouTube recaps to assist construct an in depth define for a written article.
Use instances
- Bettering readability, decreasing errors, and bettering content material high quality
- Repurposing your video content material into weblog posts
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
Output examples
I requested Author to “write about website positioning fundamentals.” The whole output lacked subheadings, which made it exhausting to scan.

That being stated, Author has a whole lot of helpful templates, and I can see them being a fantastic assist for bettering the readability of current content material. It additionally grades your content material, which may give you extra perception.

The content material it generated for me was, by its personal admission, “pretty troublesome to learn.”

Options
- Generate three free articles
- Priced from $49 per 30 days, per consumer
- Third-party instruments integration (Yelp, Tripadvisor, Amazon, Google Maps, and so forth)
- Quick output
Adaptify is a GPT-4 AI author with a twist. It permits you to simply combine third-party knowledge sources reminiscent of Yelp, Tripadvisor, and others into your content material. For my part, this may be notably helpful for internet online affiliate marketing.
For those who work with these third-party knowledge sources, you’ll discover that this generally is a time-saver for entrepreneurs working in sure industries.
Use instances
- Including third-party knowledge to your content material simply and effectively
- Creating chains of custom-made prompts to supply particular content material
- Creating draft listicle-style content material rapidly
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Creating draft articles and descriptions
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
Output examples
One of many generated article examples on Adaptify reveals how third-party knowledge will be built-in into your content material.

The precise nature of the output depends upon the immediate sequence that you just specify. However you can even choose from a variety of templates, which makes this a robust instrument should you work with third-party knowledge sources, reminiscent of Yelp, Tripadvisor, Amazon, or Google Maps.
What I like about Adaptify is the power to customise your personal sequence of prompts.

Byword is a clean-looking web site with an excellent workflow powered by GPT-4.
Options
- 5 free credit trial, no bank card required
- Priced from $99 per month
- GPT-4
- Integrates with WordPress, Webflow, and Zapier for quick publishing
- Customized codecs: write from URLs, programmatic website positioning choices
Use instances
- Helpful for programmatic website positioning content material creation
- Creating call-to-action copy
- Creating advert copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of fundamental web site copy
Output examples
Like among the different instruments we’ve checked out, Byword guides you thru the content material technology course of and suggests subheadings routinely.
Not all of them had been 100% related to the subject of “website positioning fundamentals.” However I believe it’s a good place to start out should you want concepts on construction your article.

With this instrument, you may swap output between textual content, HTML, and markup, which I discovered helpful.

There have been no apparent points with the textual content content material output. I believe you need to use this to get inspiration early within the writing course of for creating your drafts.
For my part, the function that may save copywriters time is the power to publish on to platforms like WordPress or Webflow.

Options
- Trial plan for $1
- Priced from $49 per month
- Makes use of a mixture of GPT-3, GPT-3.5, and GPT-4
- Choice to incorporate AI-generated photos and FAQs inside the article
- “website positioning optimized” articles in a single click on
Use instances
- Online marketing
- Primary web site copy
- Draft article writing
Output examples
Autoblogging can output a whole article should you give it an enter reference. I used the “website positioning fundamentals” Ahrefs article as a reference, and Autoblogging gave the next output utilizing “Godlike mode.”

Regardless of the rustic-looking UX, Autoblogging delivered a reasonably first rate article (based mostly on a fast scan).
On the remaining stage, I made a decision to run the article via Copyscape, Diffchecker, and ZeroGPT.
Copyscape and Diffchecker weren’t in a position to detect any similarities, however ZeroGPT appeared to suppose that it was 24.69% AI GPT.

Copyleaks, one other AI detection instrument, thought that it was 67.5% AI.
Though it’s not a rigorous take a look at, hopefully it reveals that AI detection instruments may give totally different outcomes with regards to detecting a 100% AI-written article.
Closing ideas
AI copywriting sounds nice at first, but it surely comes with its personal points. You’ll have to know the shortcomings of the instruments you’re utilizing to extend your copywriting effectivity and effectiveness.
Blindly publishing content material from these instruments is dangerous. But when used prudently, AI copywriting can assist you scale your content material manufacturing. You’ll nonetheless want instruments like Ahrefs’ Key phrases Explorer and Website Explorer to analysis and goal your content material successfully, although.
Acquired extra questions? Ping me on Twitter. 🙂