I’m unsure after I first heard this quote, nevertheless it’s one thing that has stayed with me through the years. How do you create companies for conditions you’ll be able to’t think about? Or design merchandise that work on gadgets but to be invented?
Article Continues Beneath
Flash, Photoshop, and responsive design#section2
Once I first began designing web sites, my go-to software program was Photoshop. I created a 960px canvas and set about making a format that I might later drop content material in. The event section was about attaining pixel-perfect accuracy utilizing fastened widths, fastened heights, and absolute positioning.
Ethan Marcotte’s speak at An Occasion Aside and subsequent article “Responsive Internet Design” in A Checklist Aside in 2010 modified all this. I used to be bought on responsive design as quickly as I heard about it, however I used to be additionally terrified. The pixel-perfect designs filled with magic numbers that I had beforehand prided myself on producing had been not ok.
The worry wasn’t helped by my first expertise with responsive design. My first challenge was to take an present fixed-width web site and make it responsive. What I realized the onerous means was which you could’t simply add responsiveness on the finish of a challenge. To create fluid layouts, it’s essential plan all through the design section.
A brand new technique to design#section3
Designing responsive or fluid websites has at all times been about eradicating limitations, producing content material that may be seen on any gadget. It depends on the usage of percentage-based layouts, which I initially achieved with native CSS and utility courses:
.column-span-6 {
width: 49%;
float: left;
margin-right: 0.5%;
margin-left: 0.5%;
}
.column-span-4 {
width: 32%;
float: left;
margin-right: 0.5%;
margin-left: 0.5%;
}
.column-span-3 {
width: 24%;
float: left;
margin-right: 0.5%;
margin-left: 0.5%;
}
Then with Sass so I may benefit from @contains to re-use repeated blocks of code and transfer again to extra semantic markup:
.emblem {
@embody colSpan(6);
}
.search {
@embody colSpan(3);
}
.social-share {
@embody colSpan(3);
}
Media queries#section4
The second ingredient for responsive design is media queries. With out them, content material would shrink to suit the out there house no matter whether or not that content material remained readable (The precise reverse drawback occurred with the introduction of a mobile-first method).

Media queries prevented this by permitting us so as to add breakpoints the place the design may adapt. Like most individuals, I began out with three breakpoints: one for desktop, one for tablets, and one for cellular. Through the years, I added increasingly more for phablets, huge screens, and so forth.
For years, I fortunately labored this manner and improved each my design and front-end abilities within the course of. The one drawback I encountered was making adjustments to content material, since with our Sass grid system in place, there was no means for the location homeowners so as to add content material with out amending the markup—one thing a small enterprise proprietor would possibly wrestle with. It’s because every row within the grid was outlined utilizing a div
as a container. Including content material meant creating new row markup, which requires a degree of HTML information.
Row markup was a staple of early responsive design, current in all of the extensively used frameworks like Bootstrap and Skeleton.
<part class="row">
<div class="column-span-4">1 of seven</div>
<div class="column-span-4">2 of seven</div>
<div class="column-span-4">3 of seven</div>
</part>
<part class="row">
<div class="column-span-4">4 of seven</div>
<div class="column-span-4">5 of seven</div>
<div class="column-span-4">6 of seven</div>
</part>
<part class="row">
<div class="column-span-4">7 of seven</div>
</part>

One other drawback arose as I moved from a design company constructing web sites for small- to medium-sized companies, to bigger in-house groups the place I labored throughout a set of associated websites. In these roles I began to work rather more with reusable parts.
Our reliance on media queries resulted in parts that had been tied to frequent viewport sizes. If the purpose of element libraries is reuse, then it is a actual drawback as a result of you’ll be able to solely use these parts if the gadgets you’re designing for correspond to the viewport sizes used within the sample library—within the course of probably not hitting that “gadgets that don’t but exist” purpose.
Then there’s the issue of house. Media queries permit parts to adapt based mostly on the viewport measurement, however what if I put a element right into a sidebar, like within the determine under?

Container queries: our savior or a false daybreak?#section5
Container queries have lengthy been touted as an enchancment upon media queries, however on the time of writing are unsupported in most browsers. There are JavaScript workarounds, however they will create dependency and compatibility points. The essential concept underlying container queries is that parts ought to change based mostly on the scale of their mother or father container and never the viewport width, as seen within the following illustrations.

One of many greatest arguments in favor of container queries is that they assist us create parts or design patterns which can be actually reusable as a result of they are often picked up and positioned wherever in a format. This is a crucial step in shifting towards a type of component-based design that works at any measurement on any gadget.
In different phrases, responsive parts to interchange responsive layouts.
Container queries will assist us transfer from designing pages that reply to the browser or gadget measurement to designing parts that may be positioned in a sidebar or in the primary content material, and reply accordingly.
My concern is that we’re nonetheless utilizing format to find out when a design must adapt. This method will at all times be restrictive, as we are going to nonetheless want pre-defined breakpoints. Because of this, my important query with container queries is, How would we determine when to vary the CSS utilized by a element?
A element library faraway from context and actual content material might be not the most effective place for that call.
Because the diagrams under illustrate, we are able to use container queries to create designs for particular container widths, however what if I need to change the design based mostly on the picture measurement or ratio?


On this instance, the size of the container will not be what ought to dictate the design; fairly, the picture is.
It’s onerous to say for certain whether or not container queries might be successful story till we’ve stable cross-browser assist for them. Responsive element libraries would undoubtedly evolve how we design and would enhance the probabilities for reuse and design at scale. However perhaps we are going to at all times want to regulate these parts to swimsuit our content material.
CSS is altering#section6
While the container question debate rumbles on, there have been quite a few advances in CSS that change the best way we take into consideration design. The times of fixed-width parts measured in pixels and floated div
parts used to cobble layouts collectively are lengthy gone, consigned to historical past together with desk layouts. Flexbox and CSS Grid have revolutionized layouts for the online. We will now create parts that wrap onto new rows once they run out of house, not when the gadget adjustments.
.wrapper {
show: grid;
grid-template-columns: repeat(auto-fit, 450px);
hole: 10px;
}
The repeat()
operate paired with auto-fit
or auto-fill
permits us to specify how a lot house every column ought to use whereas leaving it as much as the browser to determine when to spill the columns onto a brand new line. Related issues may be achieved with Flexbox, as parts can wrap over a number of rows and “flex” to fill out there house.
.wrapper {
show: flex;
flex-wrap: wrap;
justify-content: space-between;
}
.baby {
flex-basis: 32%;
margin-bottom: 20px;
}
The most important good thing about all that is you don’t have to wrap parts in container rows. With out rows, content material isn’t tied to web page markup in fairly the identical means, permitting for removals or additions of content material with out further growth.

This can be a huge step ahead with regards to creating designs that permit for evolving content material, however the true sport changer for versatile designs is CSS Subgrid.
Keep in mind the times of crafting completely aligned interfaces, just for the shopper so as to add an unbelievably lengthy header virtually as quickly as they’re given CMS entry, just like the illustration under?

Subgrid permits parts to answer changes in their very own content material and within the content material of sibling parts, serving to us create designs extra resilient to vary.

.wrapper {
show: grid;
grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
grid-template-rows: auto 1fr auto;
hole: 10px;
}
.sub-grid {
show: grid;
grid-row: span 3;
grid-template-rows: subgrid; /* units rows to mother or father grid */
}
CSS Grid permits us to separate format and content material, thereby enabling versatile designs. In the meantime, Subgrid permits us to create designs that may adapt so as to swimsuit morphing content material. Subgrid on the time of writing is barely supported in Firefox however the above code may be carried out behind an @helps function question.
Intrinsic layouts #section7
I’d be remiss to not point out intrinsic layouts, the time period created by Jen Simmons to explain a combination of recent and previous CSS options used to create layouts that reply to out there house.
Responsive layouts have versatile columns utilizing percentages. Intrinsic layouts, however, use the fr unit to create versatile columns that gained’t ever shrink a lot that they render the content material illegible.
fr
models is a technique to say I need you to distribute the additional house on this means, however…don’t ever make it smaller than the content material that’s within it.
—Jen Simmons, “Designing Intrinsic Layouts”
Intrinsic layouts may make the most of a combination of fastened and versatile models, permitting the content material to dictate the house it takes up.

What makes intrinsic design stand out is that it not solely creates designs that may face up to future gadgets but additionally helps scale design with out dropping flexibility. Elements and patterns may be lifted and reused with out the prerequisite of getting the identical breakpoints or the identical quantity of content material as within the earlier implementation.
We will now create designs that adapt to the house they’ve, the content material inside them, and the content material round them. With an intrinsic method, we are able to assemble responsive parts with out relying on container queries.
One other 2010 second?#section8
This intrinsic method ought to in my opinion be each bit as groundbreaking as responsive internet design was ten years in the past. For me, it’s one other “all the pieces modified” second.
Nevertheless it doesn’t appear to be shifting fairly as quick; I haven’t but had that very same career-changing second I had with responsive design, regardless of the extensively shared and sensible speak that introduced it to my consideration.
One purpose for that could possibly be that I now work in a big group, which is kind of totally different from the design company position I had in 2010. In my company days, each new challenge was a clear slate, an opportunity to strive one thing new. These days, initiatives use present instruments and frameworks and are sometimes enhancements to present web sites with an present codebase.
One other could possibly be that I really feel extra ready for change now. In 2010 I used to be new to design basically; the shift was horrifying and required plenty of studying. Additionally, an intrinsic method isn’t precisely all-new; it’s about utilizing present abilities and present CSS information differently.
You’ll be able to’t framework your means out of a content material drawback#section9
One more reason for the marginally slower adoption of intrinsic design could possibly be the dearth of quick-fix framework options out there to kick-start the change.
Responsive grid methods had been all over ten years in the past. With a framework like Bootstrap or Skeleton, you had a responsive design template at your fingertips.
Intrinsic design and frameworks don’t go hand in hand fairly so properly as a result of the good thing about having a choice of models is a hindrance with regards to creating format templates. The fantastic thing about intrinsic design is combining totally different models and experimenting with strategies to get the most effective in your content material.
After which there are design instruments. We most likely all, sooner or later in our careers, used Photoshop templates for desktop, pill, and cellular gadgets to drop designs in and present how the location would take a look at all three levels.
How do you try this now, with every element responding to content material and layouts flexing as and when they should? This kind of design should occur within the browser, which personally I’m an enormous fan of.
The talk about “whether or not designers ought to code” is one other that has rumbled on for years. When designing a digital product, we should always, on the very least, design for a best- and worst-case state of affairs with regards to content material. To do that in a graphics-based software program package deal is way from preferrred. In code, we are able to add longer sentences, extra radio buttons, and additional tabs, and watch in actual time because the design adapts. Does it nonetheless work? Is the design too reliant on the present content material?
Personally, I stay up for the day intrinsic design is the usual for design, when a design element may be actually versatile and adapt to each its house and content material with no reliance on gadget or container dimensions.
Content material isn’t fixed. In spite of everything, to design for the unknown or surprising we have to account for content material adjustments like our earlier Subgrid card instance that allowed the playing cards to answer changes to their very own content material and the content material of sibling parts.
Fortunately, there’s extra to CSS than format, and loads of properties and values will help us put content material first. Subgrid and pseudo-elements like ::first-line
and ::first-letter
assist to separate design from markup so we are able to create designs that permit for adjustments.
As an alternative of previous markup hacks like this—
<p>
<span class="first-line">First line of textual content with totally different styling</span>...
</p>
—we are able to goal content material based mostly on the place it seems.
.component::first-line {
font-size: 1.4em;
}
.component::first-letter {
shade: purple;
}
A lot larger additions to CSS embody logical properties, which change the best way we assemble designs utilizing logical dimensions (begin and finish) as an alternative of bodily ones (left and proper), one thing CSS Grid additionally does with capabilities like min()
, max()
,
and clamp()
.
This flexibility permits for directional adjustments in line with content material, a standard requirement when we have to current content material in a number of languages. Up to now, this was typically achieved with Sass mixins however was typically restricted to switching from left-to-right to right-to-left orientation.
Within the Sass model, directional variables should be set.
$course: rtl;
$opposite-direction: ltr;
$start-direction: proper;
$end-direction: left;
These variables can be utilized as values—
physique {
course: $course;
text-align: $start-direction;
}
—or as properties.
margin-#{$end-direction}: 10px;
padding-#{$start-direction}: 10px;
Nevertheless, now we’ve native logical properties, eradicating the reliance on each Sass (or an identical software) and pre-planning that necessitated utilizing variables all through a codebase. These properties additionally begin to break aside the tight coupling between a design and strict bodily dimensions, creating extra flexibility for adjustments in language and in course.
margin-block-end: 10px;
padding-block-start: 10px;
There are additionally native begin and finish values for properties like text-align
, which implies we are able to substitute text-align: proper
with text-align: begin
.
Like the sooner examples, these properties assist to construct out designs that aren’t constrained to at least one language; the design will replicate the content material’s wants.

Mounted and fluid #section11
We briefly lined the ability of mixing fastened widths with fluid widths with intrinsic layouts. The min()
and max()
capabilities are an identical idea, permitting you to specify a hard and fast worth with a versatile different.
For min()
this implies setting a fluid minimal worth and a most fastened worth.
.component {
width: min(50%, 300px);
}

The component within the determine above might be 50% of its container so long as the component’s width doesn’t exceed 300px.
For max()
we are able to set a versatile max worth and a minimal fastened worth.
.component {
width: max(50%, 300px);
}

Now the component might be 50% of its container so long as the component’s width is a minimum of 300px. This implies we are able to set limits however permit content material to react to the out there house.
The clamp()
operate builds on this by permitting us to set a most well-liked worth with a 3rd parameter. Now we are able to permit the component to shrink or develop if it must with out getting to some extent the place it turns into unusable.
.component {
width: clamp(300px, 50%, 600px);
}

This time, the component’s width might be 50% (the popular worth) of its container however by no means lower than 300px and by no means greater than 600px.
With these strategies, we’ve a content-first method to responsive design. We will separate content material from markup, that means the adjustments customers make is not going to have an effect on the design. We will begin to future-proof designs by planning for surprising adjustments in language or course. And we are able to improve flexibility by setting desired dimensions alongside versatile alternate options, permitting for roughly content material to be displayed appropriately.
Due to what we’ve mentioned thus far, we are able to cowl gadget flexibility by altering our method, designing round content material and house as an alternative of catering to gadgets. However what about that final little bit of Jeffrey Zeldman’s quote, “…conditions you haven’t imagined”?
It’s a really totally different factor to design for somebody seated at a desktop laptop versus somebody utilizing a cell phone and shifting via a crowded road in evident sunshine. Conditions and environments are onerous to plan for or predict as a result of they modify as folks react to their very own distinctive challenges and duties.
This is the reason alternative is so vital. One measurement by no means suits all, so we have to design for a number of eventualities to create equal experiences for all our customers.
Fortunately, there’s a lot we are able to do to supply alternative.
Accountable design #section13
“There are components of the world the place cellular information is prohibitively costly, and the place there’s little or no broadband infrastructure.”
“I Used the Internet for a Day on a 50 MB Finances”
Chris Ashton
One of many greatest assumptions we make is that folks interacting with our designs have a great wifi connection and a large display screen monitor. However in the true world, our customers could also be commuters touring on trains or different types of transport utilizing smaller cellular gadgets that may expertise drops in connectivity. There may be nothing extra irritating than an online web page that gained’t load, however there are methods we will help customers use much less information or cope with sporadic connectivity.
The srcset
attribute permits the browser to determine which picture to serve. This implies we are able to create smaller ‘cropped’ photographs to show on cellular gadgets in flip utilizing much less bandwidth and fewer information.
<img
src="https://alistapart.com/article/designing-for-the-unexpected/image-file.jpg"
srcset="https://alistapart.com/massive.jpg 1024w,
https://alistapart.com/medium.jpg 640w,
https://alistapart.com/small.jpg 320w"
alt="Picture alt textual content" />
The preload
attribute may assist us to consider how and when media is downloaded. It may be used to inform a browser about any crucial belongings that should be downloaded with excessive precedence, bettering perceived efficiency and the consumer expertise.
<hyperlink rel="stylesheet" href="https://alistapart.com/article/designing-for-the-unexpected/model.css"> <!--Commonplace stylesheet markup-->
<hyperlink rel="preload" href="https://alistapart.com/article/designing-for-the-unexpected/model.css" as="model"> <!--Preload stylesheet markup-->
There’s additionally native lazy loading, which signifies belongings that ought to solely be downloaded when they’re wanted.
<img src="https://alistapart.com/article/designing-for-the-unexpected/picture.png" loading="lazy" alt="…">
With srcset
, preload
, and lazy loading, we are able to begin to tailor a consumer’s expertise based mostly on the state of affairs they discover themselves in. What none of this does, nonetheless, is permit the consumer themselves to determine what they need downloaded, as the choice is often the browser’s to make.
So how can we put customers in management?
The return of media queries #section14
Media queries have at all times been about rather more than gadget sizes. They permit content material to adapt to totally different conditions, with display screen measurement being simply one among them.
We’ve lengthy been in a position to examine for media sorts like print and speech and options equivalent to hover, decision, and shade. These checks permit us to supply choices that swimsuit a couple of state of affairs; it’s much less about one-size-fits-all and extra about serving adaptable content material.
As of this writing, the Media Queries Stage 5 spec continues to be underneath growth. It introduces some actually thrilling queries that sooner or later will assist us design for a number of different surprising conditions.
For instance, there’s a light-level function that means that you can modify kinds if a consumer is in daylight or darkness. Paired with customized properties, these options permit us to shortly create designs or themes for particular environments.
@media (light-level: regular) {
--background-color: #fff;
--text-color: #0b0c0c;
}
@media (light-level: dim) {
--background-color: #efd226;
--text-color: #0b0c0c;
}
One other key function of the Stage 5 spec is personalization. As an alternative of making designs which can be the identical for everybody, customers can select what works for them. That is achieved through the use of options like prefers-reduced-data
, prefers-color-scheme
, and prefers-reduced-motion
, the latter two of which already take pleasure in broad browser assist. These options faucet into preferences set by way of the working system or browser so folks don’t must spend time making every website they go to extra usable.
Media queries like this transcend decisions made by a browser to grant extra management to the consumer.
Anticipate the surprising#section15
Ultimately, the one factor we should always at all times anticipate is for issues to vary. Gadgets particularly change sooner than we are able to sustain, with foldable screens already in the marketplace.
We will’t design the identical means we’ve for this ever-changing panorama, however we are able to design for content material. By placing content material first and permitting that content material to adapt to no matter house surrounds it, we are able to create extra sturdy, versatile designs that improve the longevity of our merchandise.
A whole lot of the CSS mentioned right here is about shifting away from layouts and placing content material on the coronary heart of design. From responsive parts to fastened and fluid models, there’s a lot extra we are able to do to take a extra intrinsic method. Even higher, we are able to take a look at these strategies through the design section by designing in-browser and watching how our designs adapt in real-time.
Relating to surprising conditions, we want to ensure our merchandise are usable when folks want them, every time and wherever that may be. We will transfer nearer to reaching this by involving customers in our design selections, by creating alternative by way of browsers, and by giving management to our customers with user-preference-based media queries.
Good design for the surprising ought to permit for change, present alternative, and provides management to these we serve: our customers themselves.