Faucet into the multibillion-dollar safety market alternative with Cisco!


A lot of our companions are having nice success promoting our Meraki options into their SMB accounts. If you’re certainly one of them, congratulations! If not, be a part of the occasion.

Do you know that Meraki not solely supplies quick, dependable, and easy connectivity, but in addition supplies a platform companions can leverage to ship managed companies and enhance their SMB prospects’ safety and security as effectively?

Safety continues to be a high precedence for SMBs with 66% of SMBs saying they’ve skilled an incident prior to now yr.[i]  In truth, SMBs are growing their spending by 12% this yr on safety to a whopping $77B USD.[ii]

In a earlier weblog, Your Clients Want Higher Safety, I shared my ideas on why Cisco companions – who’ve a wealthy historical past of enhancing their prospects’ networking with Cisco merchandise – ought to take into account increasing their choices to additionally embrace Cisco Safe.

Now, let’s take your safety enterprise with Cisco one step additional. Right here is how one can enhance income and profitability, together with managed companies, by offering your SMB prospects an end-to-end Cisco safety resolution leveraging Cisco Meraki.

Take an entire strategy to safety along with your prospects

As we speak, companions regularly first deploy Cisco Meraki into their SMB accounts to enhance connectivity, with switching, WIFI, and SD-WAN.

From there, many companions then add cybersecurity by integrating Cisco safety software program and home equipment. For instance, companions usually deploy Umbrella and Cisco DUO to assist shield towards threats on- and off-network. Cisco DUO Cell MFA was lately awarded High Decide from Wirecutter, for one of the best mixture of compatibility, safety, usability, and reliability.

Prolong safety past the firewall

In a current examine, we realized cloud-based enterprise functions are being adopted quicker by SMBs than some other phase to assist their digital transformation. Purposes equivalent to M365, NetSuite, and Oracle Cerner preserve SMBs working. 84% of SMBs say that HR functions like Workday are important to their enterprise; 89% say the identical for accounting/finance functions like QuickBooks.[iii]

Utilizing cloud-based functions can create vulnerabilities that you would be able to assist safe.  For instance, options constructed with Duo and Umbrella can be certain that solely the suitable personnel entry these functions.  ThousandEyes helps companions monitor utility efficiency and all the time keep a step forward of issues. No matter which utility is working, Cisco delivers customizable options to make sure SMBs can concentrate on working the enterprise as an alternative of the community.

Ship bodily and environmental safety

Your function in defending SMBs extends past cyber safety, to bodily safety as effectively. Companions can simply add  Meraki MV Good Cameras and Meraki Sensors to their current Cisco Meraki deployments fairly actually with the push of a button.  Meraki good cameras and environmental sensors might help SMBs preserve their staff, prospects, and places of work safer, smarter, and safer. Meraki MV Good Cameras and Meraki Sensors signify an unimaginable upsell alternative for companions who already promote Meraki in the present day.

And, whenever you deploy Meraki cameras and sensors, you upsell into new predictable, recurring income streams. For example, whenever you promote Meraki Cameras, you not solely e-book the product margin, but in addition 37% of the sale turns into recurring software program license income.

Leverage Meraki Market to supply turnkey options

Moreover, companions may leverage the Meraki Market to supply pre-built, turnkey safety options for his or her prospects. Listed below are three use case examples.

  • Stop unauthorized entry and shield stock: With the assistance of Meraki cameras deployed with Everyangle stock safety, a coverage might be arrange for managers to obtain a notification when somebody walks into the again storeroom or warehouse (see determine 1).
Figure 1: surveillance image of a woman pushing a cart - Inventory protection by Everyangle
Determine 1: Stock safety by Everyangle
  • Improve bodily security: With Meraki cameras and PPE Detection, SMB manufacturing prospects can arrange insurance policies that shield employees who will not be sporting the proper tools or standing too shut by shutting off the equipment earlier than a harmful state of affairs happens.
  • Stop meals spoilage: With the assistance of put in Meraki environmental sensors, insurance policies might be set as much as alert when the freezer temperatures change to assist shield from meals stock loss.

Whereas these examples present the ability of leveraging Meraki cameras, sensors, and the Meraki Market, your complete safety dialog along with your SMB prospects mustn’t cease right here; you even have an unimaginable alternative to upsell managed companies.

Provide your managed companies experience

SMBs have restricted IT budgets and solely 7% have in-house Safety IT employees.[ii] They usually lack the experience and sources essential to design, deploy, and handle a complete safety resolution. For that reason, SMBs are more and more turning to companions to handle their safety. In truth, SMB IT spending by managed service suppliers (MSPs) is anticipated to develop by 11% to USD311 billion this yr![iiii]  That is the place you possibly can upsell your managed companies, equivalent to creating and establishing safety insurance policies or offering ongoing administration.

The brand new Cisco Associate Program Supplier function is designed to empower and reward our MSPs who develop and differentiate themselves by offering new managed companies choices. Cisco Companions can begin in the present day by enrolling within the Cisco Meraki for MSPs Associate Journey the place you’ll obtain the data, instruments, and free Black Belt Academy coaching essential to construct your managed service with Meraki.

Wish to faucet into this unimaginable alternative? Try these sources:

  • Learn to construct differentiated practices with the brand new SMB Black Belt coaching curriculum, which incorporates extremely informative subjects, equivalent to SMB, MSP, Safety, Meraki, Hybrid Work and Sustainability.
  • Ship safety with these associate gives.

Lastly, leverage these safety advertising sources out there just like the Safe SMB Toolkit to study extra about how one can seize your share of the chance promoting Cisco safety options and managed companies to your SMB prospects.

 

 


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[i]  2019 World State of Cybersecurity in Small and Medium-Sized Companies

[ii] TechAisle SMB Traits 2023

[iii] Analysys Mason SMB Enterprise Purposes Utilization Traits

[iiii] Analysys Mason High SMB Know-how Traits in 2023

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