Google Apologizes As Automated GA4 Transition Surprises Advertisers

Google has began routinely migrating advertiser conversion monitoring from Common Analytics to Google Analytics 4, complicated advertisers.

Whereas meant to ease the transition to GA4, Google’s automated modifications are creating issues for advertisers unaware of the migration.

Google apologizes for the confusion and recommends advertisers manually migrate their Common Analytics settings for full management.

A Shift To Google Analytics 4

Google has been changing Common Analytics with its upgraded model, Google Analytics 4 (GA4), since July 1.

As a part of this shift, the corporate has been creating GA4 properties for customers primarily based on the settings of their current Common Analytics properties until the customers opted out.

Google Adverts Liaison Ginny Marvin defined on X (previously Twitter):

“Some advertisers have seen our system making modifications to GA4 conversion actions of their Google Adverts accounts. That is the conversion swapping piece of the Setup Assistant migration course of with the turndown of Common Analytics.”

Communication & Confusion

Google notified advertisers that it might configure corresponding conversions and audiences in GA4 and apply them to Adverts accounts as a part of the migration course of.

Advertisers had the choice to choose out of this automated configuration. Nonetheless, Marvin acknowledged that some advertisers had been stunned by the modifications.

Marvin says:

“With the turndown course of taking a while, we perceive that some advertisers could also be caught off guard with these modifications being made now and apologize for the confusion.”

She defined that the modifications intention to “map UA conversion to GA4 conversion settings for bidding & keep away from duplicate measurement.”

Suggestions For Advertisers

Advertisers who don’t manually migrate their settings could face points.

In accordance with a Google assist page, not all Common Analytics settings have a transparent GA4 counterpart. Therefore, the automated migration course of may not persistently ship the identical selections that customers would make.

That’s why Google advises manually migrating your Common Analytics settings to GA4 to keep up management over your configurations.

Google reaffirmed {that a} new GA4 property will routinely be created if customers do nothing, and Common Analytics configurations can be copied to this new GA4 property.

Wanting Forward

Common Analytics properties stopped processing information on July 1. Subsequently, customers eager to proceed utilizing Google Analytics to measure their web site visitors want a GA4 property.

Google will copy over any configurations for advertisers who’ve created a GA4 property and linked it to a Common Analytics property.

As Google continues to navigate this important shift, the corporate urges advertisers to remain knowledgeable and actively handle their migration to make sure the perfect outcomes.

Featured Picture: JHVEPhoto/Shutterstock

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