Google’s John Mueller mentioned it is perhaps unhealthy in case your website will depend on Google Uncover for site visitors. He mentioned on Mastodon, “In case your website will depend on Uncover site visitors, that sounds unhealthy no matter your specifics.”
Why did he say this? Properly, John quoted its Google Uncover documentation that claims:
Given the serendipitous nature of Uncover, site visitors from Uncover is much less predictable or reliable when in comparison with Search, and is taken into account supplemental to your Search site visitors. Our ongoing work to enhance Uncover’s consumer expertise means websites may even see modifications of their site visitors unrelated to the standard or publishing frequency of their content material.
Gary Illyes from Google a number of years in the past additionally warned in opposition to relying on Google Uncover site visitors. Gary Illyes mentioned again then, “I simply hope individuals notice that this may occasionally go away in a single day they usually do not construct their entire enterprise mannequin round it.”
So whereas it’s nice to get a blast of Google Uncover site visitors typically, it’s not one thing you wish to construct a enterprise solely on.
Discussion board dialogue at Mastodon.
