Google Scrambles To Maintain Up With AI-Powered Search Rivals

Google is reportedly speeding to develop a brand new synthetic intelligence (AI)-powered search engine in response to threats from opponents like Microsoft’s Bing.

The New York Occasions studies this growth comes as Samsung considers changing Google with Bing because the default search engine on its gadgets.

Dropping its place because the default search supplier on Samsung gadgets might doubtlessly have an effect on Google’s $3 billion annual income from the Samsung contract.

Bing has gained business consideration since incorporating new AI know-how, making it a extra formidable competitor to Google’s search enterprise.

With an extra $20 billion tied to the same Apple contract set for renewal this 12 months, Google is below stress to innovate and keep its dominance within the search engine market.

Google’s Magi Venture

The New York Occasions says that Google is engaged on a brand new search engine that makes use of AI.

This future search engine, “Magi,” goals to supply a extra personalized and user-friendly expertise.

Google hasn’t revealed a precise launch date for Magi.

AI Threats & Google’s Response

Google grew to become apprehensive about AI-powered opponents when OpenAI, partnering with Microsoft, revealed a chatbot known as ChatGPT in November.

In response, Google fashioned a crew to develop AI merchandise for search.

Updating its search engine has develop into essential for Google to guard its $162 billion search enterprise.

Although the Magi mission will improve the present search engine with new options, Google will nonetheless present adverts in search outcomes.

Adverts are important for Google’s income, and a few suppose AI-powered engines like google may make adverts much less useful to customers.

Magi’s Deliberate Rollout

Google intends to introduce Magi’s options to 1 million customers initially. That quantity will progressively improve to 30 million customers by the tip of the 12 months.

Magi will probably be accessible solely in america.

Google can be engaged on different AI tasks, like a picture maker known as “GIFI” and “Tivoli Tutor,” which helps folks be taught languages by texting.


Google’s feeling the warmth.

With Samsung’s contract discussions and extra AI engines like google exhibiting up, Google’s prime place is being examined.

The tech large is doing its greatest to innovate and keep primary.

This might trigger modifications within the business, exhibiting how vital it’s to remain up to date and modify to new search tech modifications.

Supply: The New York Occasions

Featured picture generated by Midjourney


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