Instagram is lastly letting customers obtain Reels posted by others to allow them to share them outdoors the app. Rival quick video app TikTok has had this characteristic for years and gained reputation by folks watching quick movies with the app’s watermark outdoors the platform.
On Tuesday, the corporate’s head Adam Mosseri stated on his Instagram broadcast channel that U.S.-based customers will have the ability to obtain Reels to their digicam roll. Customers can do that by tapping on the share icon after which choosing the Obtain possibility.
Picture Credit: Instagram/Adam Mosseri
Mosseri famous that Reels from solely public accounts are eligible for obtain. Plus, public accounts can flip off the power to obtain Reels.
Whereas Mosseri didn’t specify if there shall be a watermark on the downloaded Reel, the image posted by him signifies that the downloaded video will present an Instagram emblem together with the account title. TikTok makes use of an analogous format to connect a watermark on downloaded movies. Notably, Instagram has all the time allowed customers to obtain their very own Reels with no watermark from drafts.
In 2021, Instagram stopped selling content material with a TikTok watermark (or any watermark) on movies. Final August, YouTube began together with a logo-based watermark on downloaded Shorts — the corporate’s quick video product — to discourage cross-platform sharing. So this transfer by Instagram to let customers obtain Reels may very well be a tactic to draw folks to look at extra content material on the platform.
Reels has been the purpose of focus to drive development and income for Meta in the previous few quarters. Throughout its Q1 2023 earnings name, Mark Zuckerberg stated time spent on Instagram grew by 24% due to AI-powered Reels suggestions.
