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Immediately I’m trying at subscriptions in India from two angles: the patron market and B2B SaaS. — Anna
From subscriptions to sachets
A latest story by my colleague Jagmeet Singh a couple of wearables launch caught my eye as a result of neither of the 2 new good rings launched within the Indian market would make use of a subscription-based mannequin.
Subscriptions are a tricky promote for wearables (and {hardware} typically), as a result of it’s important to hold paying even because the system will get older. That’s nonetheless the mannequin that incumbent Oura shifted to, arguing that this permits it to repeatedly add new options. Its consumer base wasn’t comfortable concerning the swap, although.
In distinction, BoAt, one of many two firms launching a wise ring in India, is aiming for a price ticket beneath $80. That’s a lot decrease than Oura’s $299 beginning value, and it doesn’t even embrace the subscription.
