
Posted by Kobi Gluck, Director, Product Administration, Google Play Developer
One of many some ways we hold Google Play a protected and trusted platform is by verifying the id of builders and their cost info. This helps forestall the unfold of malware, reduces fraud, and helps customers perceive who’s behind the apps they’re putting in.
For instance, we require builders to confirm their e mail handle and telephone quantity to ensure that each account is created by an actual individual, with actual contact particulars.
Right this moment, we’re asserting expanded developer verification necessities in our Play Console Necessities coverage. As a part of this replace, we’ll additionally share extra developer particulars in your app’s retailer itemizing web page to assist customers make assured, knowledgeable selections about what to obtain.
Right here’s a fast have a look at what’s new.
Requiring organizations to supply a D-U-N-S quantity
If you create a brand new Play Console developer account for an group, you’ll now want to supply a D-U-N-S quantity. Assigned by Dun & Bradstreet, D-U-N-S numbers are distinctive nine-digit identifiers which might be broadly used to confirm companies.
As a result of we’ll use D-U-N-S numbers to confirm your corporation info in the course of the account creation course of, it is essential to verify the data that Dun & Bradstreet has about your corporation is updated earlier than making a developer account. You may additionally be required to submit official group paperwork to assist us to confirm your info.
If you happen to’re undecided in case your group has a D-U-N-S quantity, you’ll be able to verify with Dun & Bradstreet or request one at no cost. The method can take as much as 30 days, so we encourage you to plan forward. Study extra.

Constructing consumer belief by serving to them make extra knowledgeable selections
We’re renaming the “Contact particulars” part in your app’s retailer itemizing to “App help” and including a brand new “Concerning the developer” part to assist customers be taught extra about you. This may occasionally present verified id info like identify, handle, and get in touch with particulars.
Conserving developer info updated
When you create a brand new Play Console developer account and we’ve verified your particulars, you’ll be eligible to start out publishing apps on Google Play.
If at any level we will’t confirm your info, like your authorized identify or handle–we’ll get in contact and ask you to reverify your info to keep away from having your apps faraway from Google Play.
Timeline
On August 31, we’ll begin rolling out these necessities for anybody creating new Play Console developer accounts. Your “Concerning the developer” part will probably be seen to customers as quickly as you publish a brand new app. Over the primary couple of months, we’ll hearken to suggestions and refine the expertise earlier than increasing to current builders.
In October, we’ll share extra info with current builders about tips on how to replace and confirm current accounts.
Thanks for partnering with us as we proceed to make Google Play a protected and trusted platform for everybody.