The 5 Greatest Search engine optimization-friendly Web site Builder Software program for 2023

The 5 Greatest Search engine optimization-friendly Web site Builder Software program for 2023

Do you know that the highest pages on Google’s search engine outcome pages have a mean of 32% of click-through price?

And 75% of individuals by no means scroll previous the primary web page.

Your greatest guess for getting searchers to go to your web site? Be on web page 1. However it has traditionally been believed that web site builders usually are not Search engine optimization-friendly.

Don’t let web site builder naysayers distract you although.

Rating whereas utilizing a web site builder is feasible. And simple too. However not all web site builders are constructed alike. Some are extra search engine-friendly than others. And thus, have an edge over others.

That are these web site builders? And how one can make the most of their capabilities in the suitable manner for one of the best outcomes?

This information proper right here will reply each of your questions.

We’ve got discovered the 5 greatest Search engine optimization web site builders for 2023.

Plus, professional tricks to benefit from these web site builders.

Learn on.

What’s a web site builder?

For these residing below a rock…

Web site builders are instruments, platforms, or applications for constructing a web site with out coding.

Web site builder software program might be on-line proprietary instruments that include internet hosting assist. Or they are often free, open-source options that want impartial internet hosting.


How did we discover the 5 greatest Search engine optimization-friendly web site builders?

While you seek for the “greatest Search engine optimization web site builders” on Google, you’ll see greater than 138 million outcomes.

A majority of those outcomes are information articles (like this one) telling you the highest choices.

So why must you belief this information over the others?

There are 3 the reason why:

  • We’ve got truly tried the Search engine optimization web site builder software program that we’re recommending. And we thought of suggestions that different customers left on overview web sites. So we aren’t simply speaking about concept however have additionally seen the location builders carry out in follow.
  • We don’t get any affiliate earnings from the web site builders talked about on the listing. Our opinions are our personal and based mostly on info; not on who’s sending us checks.
  • This information takes below 10 minutes to learn and has all that you just’d want to search out the suitable Search engine optimization builder. A terrific level to get began, this information is a one-stop resolution. In contrast to many others that confuse you greater than allow you to out.

With out additional ado, let’s rapidly get to the highest Search engine optimization-friendly web site builders for 2023


In keeping with Matt Cutts, from Google’s webspam staff, WordPress takes care of 80-90% of Google’s crawling points. Thus, it’s supreme for rating.

There’s no higher testimony to the truth that WordPress needs to be your #1 alternative for those who want an Search engine optimization-friendly web site builder.

WordPress Search engine optimization options

  • You’ll be able to create a template to autogenerate the Meta Title and Meta Description for all of the pages of your web site. The Meta Title and Descriptions may also be edited individually.
  • WordPress web sites load rapidly, which is nice for Search engine optimization. Plugins like WPRocket additional assist decrease CSS and Javascript to spice up load pace.
  • You’ll be able to customise the person expertise on the location utilizing the drag-and-drop web site builder.
  • The heading tags (H1 to H6) on every web page are customizable.
  • You’ll be able to add structured information, individually, within the code for every web page.
  • Most WordPress Search engine optimization options routinely create an XML sitemap in your web site. You’ll be able to edit these as nicely.
  • You’ll be able to add and edit the robots.txt file in your web site, both utilizing a file supervisor plugin or by way of FTP.
  • There are a number of cellular and Search engine optimization-friendly themes and templates which you can select from.
  • The default URL construction utilized by WordPress is as per Google’s pointers. You’ll be able to additional edit the permalink manually to incorporate key phrases.
  • WordPress permits simple integration with Search engine optimization instruments (like Google Analytics and Google Search Console) in addition to social media.
  • The WordPress structure is straightforward and crawlable. This enables for simple indexing of all of the hyperlinks and content material in your web site.

Backside line: WordPress powers 40% of the online and plenty of of these web sites rank excessive on SERPs. You’ll be able to obtain the identical with WordPress’s broad spectrum of Search engine optimization capabilities.


Shopify is an eCommerce web site builder par excellence. And it’s also well-known within the Search engine optimization sphere.

The truth is, greater than 10% of US eCommerce gross sales in 2021 got here from Shopify shops. That wouldn’t have been attainable if Shopify wasn’t Search engine optimization-friendly.

Shopify Search engine optimization options

  • You’ll be able to edit the Meta titles, Descriptions, heading tags (H1 to H6), and Alt tags. Immediately from the Shopify web site dashboard.
  • The robots.txt and sitemap.xml information are autogenerated as an in-built function. So want for putting in plugins or enterprise the duties manually. If you understand how to code, you can too edit these information within the theme information.
  • Shopify permits added 301 redirects with out code or the necessity for exterior APIs.
  • Shopify has 17 free themes accessible on the Shopify App retailer. Plus, there are millions of different choices on varied theme shops. Selecting one that gives a mobile-optimized, fast, and seamless person expertise received’t be onerous.
  • For added Search engine optimization options, the Shopify App Retailer provides loads of free and paid apps.
  • Shopify is a hosted web site builder software program. Thus, it takes care of web site pace and safety, whereas additionally providing most uptime.
  • With Shopify month-to-month plans, you additionally get a free SSL certificates. This reinforces, within the eyes of Google and your guests, that your retailer is safe.
  • You’ll be able to add fundamental structured information data in your web site by way of the shop dashboard. Superior data may also be added. Nonetheless, that would want coding experience.

Backside line: There isn’t any Search engine optimization function that Shopify doesn’t provide. Some may want experience, however for those who attempt onerous sufficient, the highest spot in SERPs is yours to assert with Shopify.


3.   Wix

Greater than 450 000 customers select Wix for constructing their web sites each day.

It’s also the 2nd hottest web site builder software program among the many prime 3.8M web sites on the net in the present day.

None of that will have been attainable with out Wix’s ever-improving Search engine optimization options.

Wix Search engine optimization options

  • With Wix, you’ll be able to set the Meta Information for every web page in your web site. Additionally, heading and Alt tags might be set individually. Additional, these attributes might be edited in a while as nicely.
  • All Search engine optimization functionalities provided by this Search engine optimization-friendly website-building platform can be found by way of the dashboard itself. You don’t want to put in any plugins or apps.
  • By way of URL optimization, Wix has come a good distance. The routinely generated hashbang (#!) URL construction, which was an Search engine optimization nightmare is now gone. Now you can customise the URL of each web page. Plus, you’ll be able to add canonical tags and 301 redirects the place wanted.
  • Wix permits integration with Google Search Console and Google Analytics. This allows you to get your web site verified and monitor the visitors from the dashboard itself.
  • Integration with social media channels can also be attainable and simple sufficient to arrange in a jiffy.
  • Like most hosted web site builders, Wix routinely generates the sitemap.xml and robots.txt information in your web site. What’s extra, it additionally allows you to edit these information. With significantly larger ease in comparison with contemporaries.
  • In case your Wix web site’s pages observe a constant sample, the identical Search engine optimization settings on every web page would work. You are able to do that with a easy click on and make the Search engine optimization settings international. This reduces effort whereas nonetheless guaranteeing full SEO.
  • Wix comes with an SSL certificates which ensures safety and Search engine optimization bot.
  • You’ll be able to customise the structure in your web site’s pages for cellular units as nicely to make sure cross-device Search engine optimization.
  • Wix additionally has a number of pleasant guides that you need to use to study Search engine optimization and implement one of the best practices.

Backside line: Wix has not been Search engine optimization-friendly traditionally. However in 2022, the platform has overcome its shortcomings. And now it’s a nice choose for Search engine optimization-conscious web site house owners.


Squarespace is the web site builder platform with the best emphasis on aesthetics. And whereas that does assist Search engine optimization by making the person expertise higher, there’s much more in Squarespace’s Search engine optimization arsenal.

Squarespace Search engine optimization options

  • Headings and all Meta Information are simply editable from the default Squarespace dashboard.
  • Squarespace has a particular Analytics menu within the dashboard the place you’ll be able to see what key phrases your web site ranks for. You additionally get tips about bettering the search engine findability of the rating pages. It is a distinctive function that no different web site builder device provides.
  • Most web site builders keep centered on Google alone. However Squarespace takes care of Bing and Yahoo! Search engine optimization as nicely. You may get your web site verified for each these engines like google as nicely by way of the Squarespace dashboard.
  • Squarespace routinely reads the names of the pictures you add and makes use of them as Alt tags. These may also be personalized as per want.
  • Squarespace provides a 99% uptime and a server response time of 0.5 seconds. Therefore, it takes care of the pace and accessibility of your web site.
  • Squarespace themes are mobile-optimized by default. So that you get responsiveness with none further effort.
  • Canonical tags and structured information are autogenerated in Squarespace. However they can’t be edited.
  • Apart from Google Search Console and Google Analytics, Squarespace permits integration with 30+ social media platforms.

Backside line: A form-first web site builder, Squarespace, is equally loaded with Search engine optimization options.


Weebly is a web site builder specializing in growing single-page websites and portfolio websites. And it takes sufficient care of their Search engine optimization necessities too.

Weebly Search engine optimization options

  • Weebly allows you to edit Meta Information for every web page both by way of a worldwide setting on the dashboard or the in-page editor. Don’t use each methods although to keep away from getting incorrect Meta Information.
  • Alt tags, heading tags, and canonical tags are simple so as to add with Weebly. You received’t must ask round or learn guides.
  • The Weebly Assist Heart has a wealthy assortment of Search engine optimization guides which may also help you grow to be an Search engine optimization professional.
  • Weebly allows you to customise your Search engine optimization technique for every web page with customizable structured information. Including the structured information code can also be a easy course of.
  • Each Weebly theme is responsive by default. This takes the burden of cellular optimization off your head.

Backside line: When you have a small web site with minimalistic Search engine optimization wants, look no additional than Weebly for a hassle-free web site growth expertise.

Selecting an Search engine optimization-friendly web site builder in your wants

All of the Search engine optimization-friendly choices talked about thus far appear wonderful, proper? Properly, we will perceive that the selection is hard for you.

And to avoid wasting you from determination fatigue and confusion, we’ve talked about the 4 key components that you need to use to select one from the highest 5 Search engine optimization web site builders.

1.   Worth

Cash issues. There’s no denying the info. The best option to choose a web site builder is to test their worth. Purchase what suits your finances.

However don’t simply take a look at the starter pack costs. For those who anticipate to develop your web site sooner or later, you may also wish to try the price of larger plans. It will be certain that your progress doesn’t include a hefty price ticket.

2.   Ease of use

If you’re right here, searching for web site builder options that help your Search engine optimization efforts, it’s apparent that you just wish to go DIY. So be certain your web site builder or alternative is simple to make use of.

Regardless of what number of options can be found, except you understand how to simply use them, they’re a waste for you.

3.   Scope for personalisation

It’s nice to get automated SEO. However Google’s algorithms preserve altering. And so do your Search engine optimization wants. So it’s all the time greatest to have sufficient scope for customizing the Search engine optimization.

With that, you might have discovered all the basics of discovering one of the best Search engine optimization web site builder software program.

All that is still is so that you can begin evaluating the highest 5 choices based mostly on the three key components. And shortly you might be in your manner in direction of buildings an Search engine optimization-friendly web site of your individual.

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