Utilizing search engine marketing Progress Report Templates on Semrush

If the considered beginning your subsequent month-to-month search engine marketing report from scratch fills you with dread, you’re not alone!

Just a few years in the past, we requested our clients working at businesses concerning the high issues that they wished have been automated about their job.

The highest reply by a big margin was reporting, amassing information for studies, and report updates. 

On this put up, we’ll present you the best way to make your personal search engine marketing progress report template and automate your reporting course of. 

The Semrush My Experiences instrument helps you to combination information from dozens of instruments, construct and save your personal PDF report templates, and arrange recurring emails. 

This instrument additionally offers you the flexibility to: 

  • Rapidly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Company Development Equipment add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile information
  • Create a report utterly from scratch
  • Save your custom-made studies as new templates to make use of sooner or later
  • Schedule common e-mail supply of the studies to a goal e-mail deal with

Why You Ought to Use search engine marketing Report Templates

Creating templates in your reporting, whether or not you’re in-house or at an company, will help you:

  • Save time
  • Onboard new group members and purchasers extra simply
  • Set up consistency in your workflow

In fact, saving time is all the time vital for enterprise, and the stress of beginning a report from scratch each time could be crushing. 

However another excuse it is best to use templates is that it’ll make it lots simpler so that you can onboard new group members and purchasers. As an alternative of simply throwing your new group members the duty of developing with their very own report, you’ll be giving them a simple format to comply with in order that they’ll really feel able to contribute.

Lastly, your purchasers admire consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They gained’t must relearn the best way to navigate by means of your studies every month, which saves them time. 

Structuring Your search engine marketing Report Template

Each contract and marketing campaign has its personal distinctive set of objectives and KPIs. 


Likewise, your shopper will need their report back to really feel private, with particular steering. 

So, how will you maintain your purchasers completely happy, whereas additionally making your reporting course of smoother? 

Listed below are some ideas:

  1. Create totally different templates for several types of studies (search engine marketing audit report, month-to-month search engine marketing report, competitor evaluation report, and so forth)
  2. Make your studies particular and straightforward to grasp 
  3. Automate your information gathering 
  4. Personalize the report with devoted text-based areas in your feedback and pictures/branding associated to your model and your shopper
  5. Construct your templates with clear sections so it’s simple to sub components out and in relying on the main target of the month

Automating Information for Your Report Templates

The fantastic thing about utilizing a template in your search engine marketing report is that the automation offers you extra time to personalize the report.

Whereas it’s doable to automate some search engine marketing KPIs with dashboards and instruments like Semrush, you wouldn’t need to automate your opening statements and commentary. 

Consider the KPIs and information because the “what” of the report and your commentary because the “why.” Why does 15% natural site visitors progress matter? You possibly can clarify in one of many feedback areas of your template.

Whenever you construct a template on Semrush My Experiences, you possibly can automate the enter of information with Semrush and Google information widgets. 

These widgets can routinely populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated site visitors from Semrush 
  • Website well being and technical website points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Objective completions from Google Analytics
  • Customers, classes, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Person interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Photographs

So as to add a private contact to your studies, you possibly can embrace area in your feedback and explanations, in addition to photographs and branding.

With Semrush, you possibly can drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

You can even add photographs like your shopper’s emblem, and even totally customise your report with a theme in the event you join the Company Development Equipment.


Templates for Every Kind of Report

As a result of there are such a lot of areas of search engine marketing which you can work on, there will probably be various things to report.

So, it is best to have particular templates for the totally different providers you supply. For instance, you can arrange distinctive templates in your:

  • search engine marketing audit studies (preliminary audit & comply with ups)
  • Month-to-month search engine marketing studies
  • Competitor search engine marketing evaluation studies
  • Natural search studies
  • Hyperlink constructing/backlink studies
  • And extra

The good factor about My Experiences is that we now have a handful of preset templates to begin with. 


Simply open one up and begin including widgets to make the PDF report your personal. 

Right here’s an instance of what you’d see routinely by utilizing a number of the templates above: 

Month-to-month search engine marketing Template

This can be a good beginning place for basic month-to-month reporting on an search engine marketing shopper. Preset widgets embrace:

  • Google Analytics site visitors overview
  • Every day classes 
  • High site visitors channels
  • New vs. returning guests
  • High pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Website Audit: Full Report Template

This search engine marketing audit report template dives deep into the outcomes of a Website Audit, which could possibly be nice for technical search engine marketing purchasers or prospects. Preset widgets embrace:

  • Website well being rating
  • Variety of errors, warnings, and notices discovered
  • High points recognized
  • Full breakdown of each single situation discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a simple solution to create a aggressive evaluation report in minutes. Preset widgets embrace:

  • Estimated natural site visitors, key phrases, and site visitors value
  • Key phrase rankings by nation
  • Natural vs. Paid site visitors development (all time)
  • High key phrases and place distribution
  • High opponents
  • Branded vs. non-branded natural site visitors
  • New and misplaced key phrases
  • High touchdown pages for natural site visitors

Customizing Semrush Report Templates

Now, what if you wish to make your personal templates from scratch, or change a preset template and put it aside as new?

That is additionally simple, by modifying any report within the report builder and saving it as a template on the My Experiences house web page.

You possibly can add extra information from Semrush or Google to your report to spotlight your particular KPIs, in addition to textual content blocks, photographs, and formatting so as to add room in your feedback on every part. 


So as to add Google Analytics information to your report, Semrush at present presents over a dozen widgets from the traditional Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • High Site visitors Channels 
  • New vs Returning Guests 
  • Conversions (ecommerce) 
  • High Web page Views 
  • Objective Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • High Touchdown Pages 
  • Campaigns 
  • Machine Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • High Site visitors Channels 
  • New vs Returning Guests
  • High Web page Views

For particular steps on integrating your Google Analytics along with your Semrush report templates, go to our Data Base.

When you’ve constructed your report on Semrush, hit the Generate PDF report button on the highest proper to put it aside. 


Then, it can save you this report from the My Experiences house web page as a brand new template. Simply discover the gear icon beside the report you’ve made, and choose Create Template.


Now that report will probably be saved in your templates listing so you possibly can entry it and customise a brand new report for a brand new shopper ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you possibly can schedule this report back to be despatched to your shopper’s e-mail on a each day, weekly, or month-to-month foundation.

You possibly can embrace a template for what you need to put within the e-mail textual content itself and ensure to replace that e-mail textual content earlier than it goes out every month.


Perfecting Your Template

How do you have to customise your template? 

The naked minimal you’ll need to cowl in an search engine marketing progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional progress 

After these fundamentals, you would possibly need to embrace any hyperlinks to associated studying or articles that specify a few of your processes, in case the shopper can be curious to be taught. 

Most search engine marketing purchasers gained’t be search engine marketing consultants, so you might need to embrace shopper training within the reporting course of. Whenever you do, it will possibly assist construct extra belief and engagement within the relationship. 

Observe a few of these do’s and don’ts to make the template good. 


We have now a complete weblog put up devoted to the anatomy of an ideal search engine marketing report to dive deeper with extra examples of the best way to report on every facet of search engine marketing.

Common communication, transparency, and displaying that you simply care about your shopper’s success can go a protracted solution to having a constructive shopper relationship.

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